The first Diesel brand apparel store in Shanghai

Recently, Diesel's first Chinese store has officially opened in Hang Lung Plaza. The 380-square-meter shop presents his denim clothing, men's and women's clothing, glasses, shoes, sunglasses and watches in a living space. The new store is designed by Diesel Interior Design Group to balance the sense of space and beauty. The entire design incorporates antique furniture, modern lighting, unique details and original decorations, post-modern furniture and fittings – including a carefully selected nostalgic tree-shaped chandelier from Italy. Diesel will open a second Chinese store in Beijing in November 2005. The store will be located at the corner of Beijing’s Times Square and occupy an area of ​​110 square meters. On November 26, Diesel will hold an official opening ceremony in Shanghai.