Ewo men's network mode: walk between the size and custom

Tailor-made clothing, often referred to as "Advanced Customization Mode," is the most profitable segment of the apparel industry. He Guanbin, founder and CEO of Evo Menswear, who studied in the UK, was deeply inspired by London's Savile Row, a street that has been home to the world’s top tailors since the early 19th century. Known as the epicenter of high-end custom fashion, Savile Row represents the pinnacle of craftsmanship and personalization. Customizing a high-end suit is an extraordinary experience. Skilled tailors engage in two-way communication with their clients, learning about their lifestyle, professional needs, dress code preferences, and even specific requirements like the placement of a phone, wallet, or pen pocket. Some tailors even consider driving habits when designing a suit. Beyond fabric choices, customers can personalize details such as the style, collar, and pockets. Once the general design is decided, the process becomes more refined, focusing on precise measurements and individual preferences. Top-tier tailors take great care in incorporating each customer’s unique needs into the garment. Every detail is tailored to fit perfectly, while also reflecting the client’s personal philosophy. From the overall silhouette to the smallest stitching, the result is a one-of-a-kind piece. In some cases, a customer with a unique body shape may need two or three fittings before the final pattern is set. Even small touches, like adding your initials in the inner lining or shirt cuffs, are possible. However, many consumers are deterred by the time and cost involved in custom-made clothing. The advanced customization model—while luxurious—is not feasible for the average consumer due to its high price, long lead times, and labor-intensive process. In China, where most consumers have limited purchasing power and cultural attitudes toward clothing differ, the concept of "advanced custom clothing" has struggled to gain traction. In 2006, He Guanbin founded Evo Menswear, choosing to enter the clothing e-commerce market at a time when online shopping was still in its infancy in China. Evo became one of the first apparel companies to introduce custom clothing through an online platform. However, He quickly realized that simply replicating the high-end customization model from Savile Row wouldn’t work in the Chinese market. Early consumer surveys revealed that the majority of Chinese consumers preferred mass-produced clothing over custom options. A full custom suit in Savile Row typically takes 4–12 weeks and involves multiple fittings, which is quite different from the fast-paced, convenience-driven culture in China. Each suit made in Savile Row requires up to 40 hours of handwork and costs at least £1,700. For many Chinese consumers, clothing is more of a fast-fashion item, making the high cost and long wait times of custom suits unattractive. To bridge this gap, Evo Menswear sought to create a business model that retained the essence of high-end customization while adapting to local preferences. By combining technology with craftsmanship, the company aimed to offer a more accessible and efficient approach to personalized clothing. This evolution marked a significant step in bringing the concept of advanced customization to the Chinese market, making it more relevant and appealing to a broader audience.

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