Annual meetings get together to push up apparel rental prices

At the end of the year, the gathering of the annual rental profits of the clothing leasing industry rose. According to industry sources, the turnover of the clothing rental industry in 2011 was generally up about 20% year-on-year. The reporter recently visited a number of clothing rental shops in the city and found that the demand for dance apparel and dresses was the largest at the end of the year. At the same time, due to the shortage of clothing during the peak rental period, rental prices for performance clothing also rose slightly in the off-season.

A few days ago, the reporter came to a large costume rental store in Hexi District. There are thousands of performance costumes in the store. “From November onwards, the volume of orders has doubled,” said Ms. Chen, who is responsible for the store. “The company’s annual event is the largest source of demand. Large companies like banks, insurance companies, communications, etc. Now, the average daily transaction volume is 30-40 singles, and the number of leasing units per leasing ranged from 10 to 80. In the previous off-season, there were only 7 or 8 orders, and now the performance has tripled from usual. The number of business units has also increased a lot compared to the same period of previous years. The annual turnover has increased by about 20% year-on-year."

Ms. Jiang, a bridal salon manager, said that from November onwards, the number of customers who rent dresses has increased significantly. “In recent years, more and more companies have begun to pay attention to the image of their activities. Therefore, the quantity and quality of rental dresses are also increasing year by year, especially in 2011.”

The various celebrations and annual meetings that followed at the end of the year also pushed up the rental price of performance costumes. According to industry sources, rental clothing at the end of the year usually includes two types of performance clothing and ceremonial clothing. The former has a higher single-item rental price, while the latter is usually sold out due to the large number of reservations required.

Summarizing the situation of each store's introduction, the garment rental industry has a large gap in the level of clothing rental based on the style of clothes and materials. For example, the rent for performance costumes ranges from RMB 30 to RMB 300, with costumes such as dance costumes, drama costumes, and evening ceremonies demanding the most. The average dance outfit rents range from RMB 60 to RMB 100, and the host dress is also between RMB 100 and RMB 300.

The shopkeepers have stated that for every rental peak period, the shortage of supply in the market will lead to a slight increase in rents ranging from RMB 20 to RMB 50. Experienced old customers will generally book two weeks in advance. For large-volume customers or old customers, shopkeepers will also have certain concessions, such as gift props or spending 10% off spending million.

At a clothing rental store in the Chengji Center in Heping District, the staff said to customers who are choosing costumes: "You can't hurry to set a deadline. From the New Year's Day to the Lunar New Year, every weekend is the peak period for rent. So on the weekends of the 7th, 8th, and 14th, and 15th, the clothes were very tight and they couldn't be rented."

Xinbao reporter An Yuan intern Hu Caixia