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[China Glass Network] Nowadays, online marketing is not a problem for traditional enterprises, but how to do it? What will be done to have an effect? Among the customers currently served by Cai Gen Tan network marketing agency, 80% of the customers are not involved in online marketing. A large proportion of companies have already launched corporate network marketing long ago, and many companies have also looked for several. A professional network marketing service company has even invested a lot of human and financial resources for this purpose, but the effect is not satisfactory at the end! How to do a good job in network marketing has always been a common topic. The following is a preliminary analysis of the previous network marketing of these companies, summed up the following reasons why companies are not good at network marketing, for your reference. !
First, the understanding of network marketing
The so-called problem of understanding is mainly that traditional enterprises do not have a correct and objective understanding of online marketing. The so-called network marketing, in short, is network + marketing, both of which are indispensable, but focus on marketing. The problem of understanding is mainly reflected in the business owner. As a successful traditional business owner, there is no understanding of marketing, but it is a little strange to the network. As a result, they will mistakenly believe that the key to online marketing is On the Internet, I think that doing a good job in network promotion and making a good corporate website is network marketing. At the same time, the online marketing companies that advocate technology-first and no marketing planning are on the market, and they are driven by commercial interests to guide them wrongly! Under the premise that there is no correct and scientific understanding of a business, you are eager to start, and the failure is closer to you! Before Cai Gentan had a slogan "Discussing the concept of network marketing, network promotion, and e-commerce", everyone will not move to understand!
Second, the early network marketing planning <br> <br> before online marketing projects, we must first carry out their own very clear what the purpose of network marketing is? Want to spread the brand? Still want to join the business through the network? Or provide product services directly to end customers? Maybe these points you want to achieve through the network, the network can also help you achieve these goals! But the different purposes determine the strategy when you conduct online marketing will definitely be different. After all, the corporate brand communication, investment promotion, retail service audience are different, their focus is not the same, if you do not develop their corresponding network marketing strategy according to their actual purposes, and take the form of Guangsha network, Dongsheyi The gun and the West shot a gun. This is what I want, and I want it. The result is that I lost the watermelon with sesame seeds, and nothing at all.
First of all, we must be clear about the purpose. We must find out where the customer objects are, what they like, what they care about, and then develop an offensive strategy that conforms to the characteristics of the network in the premise of meeting their needs. If there is a targeted, there will be hope for success. As for how to go there is another topic, there are many articles in this article in the Cai Gen Tan Network Marketing Research Institute, which will not be discussed.
After clarifying the purpose, we also need to straighten out the business model of network marketing. In addition to directly facing the terminal's retail service industry, many industries, such as large-scale sales and service consulting products, want to pass It is very difficult to directly realize the transaction on the network. In this way, the corporate website can provide potential customers with a large amount of professional and valuable high-quality content, attract them to visit your website, and at the same time obtain their trust through the good customer experience of the website. Get in touch with you, and let your offline professional group finally make a deal through the follow-up strong follow-up! At this time, this "online consultation + offline deep communication" mode is your better choice!
Doing a good job of network marketing strategy planning and thinking analysis in the early stage is an indispensable step before launching the network marketing project. It is also a key step in the success of network marketing. This topic is too big, involving the strategic planning and website of the whole project (online shop). Strategies, promotion of communication strategies, etc., and then share them separately next time.
Third, the systematic problem of network marketing
The so-called systemic problem mainly refers to whether or not to do a good job of the project's strategic planning, marketing-type website (online shop) planning and construction, website sales force planning and execution, and network marketing integration based on the above points. A series of work such as communication promotion, data analysis, and operation management. It should be emphasized here that this series of work is not limited to paper-based project development, and the focus is on whether there is systematic implementation in the daily project operation process!
Fourth, the network marketing project control problem
According to the experience of the network marketing project that I have worked on before, I don’t know how much your previous planning work is. After the start of the project, there will be a lot of previous intentions due to the influence of the dynamic factors that cannot be controlled by the outside world. Not a problem! Even if it is the same product service, it will definitely have different problems when it is operated in different companies, different teams and different time and place! This requires you to have a strong project site control ability, quickly make accurate judgments, find problems in time, analyze problems and develop a reasonable solution! Here are some reminders of traditional companies that need professional network marketing services to help, but if you are 100% sure that you can achieve the results you want, think twice! Without quite a lot of experience in online marketing, it is very difficult to do this!
In the project control, "network marketing data" can give you very good help. Network marketing data can be divided into SEO data, website access data, inquiry and transaction conversion. To a certain extent, these big data can reflect the effects and problems of each link of the project. Paying attention to and using the monitoring and statistical analysis of these data is an important part of improving network marketing efficiency and optimizing network marketing effects. At the same time, these data are the important reference for finding problems to solve the problem.
Often many companies have done a good job in the early stage, the team is in place, and the company's support is also great. The theoretical success is great, but the final project is still a failure. A considerable part of the reason is that it appears here, and the temporary control is not done. it is good. This is to some extent a very high demand for network marketing practitioners! Paper tigers have not been tested!
Fifth, the issue of execution
The importance of execution is not a big deal here! Here are just a few of the factors that influence the execution of online marketing efforts. First of all, the pre-planning plan is unreasonable and difficult to implement. For example, a company that sells industrial machinery and equipment engages in microblog promotion. It is not impossible to do it, but there are so many network promotion methods. In fact, there are many promotion methods that are more suitable for you; Followed by team issues, there are reasons for team management and factors related to professional competence. Leaders play a key role in this... and so on! The issue of executive power is mainly reflected in the insufficient implementation of the work, or the quantity is not quality, or the depth is not done.
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