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The story of the Spring and Summer 2012 is now a comprehensive listing of women ! Season to "walk along the banks of the Nile" as the theme, "Egypt's Spring," "Nile", "Wild Earth", "Cairo Holiday" four branches for the apparel inspired series . The full name of Africa is Afrika Luna, which means the hot sun. Crossing the Nile, tells the story of a girl traveling in Africa. In the hot sun of Africa, with enthusiastic and unrestrained colors, profiles, stories compiled costume language. Designers applied the African totem, the natural color of Africa, as well as local customs and feelings, these will be integrated into the clothing, so that clothing will be about to tell their living things.
Individuality girls, whether it is a seemingly alternative glamorous rebellious girls, or walking in the reinforced concrete metropolitan OL workplace; or shoulder the family responsibility of women. Although the social age, the workplace, the family let them rebellious, capable, independent, but remove the strong "coat" in their hearts like the crystal glass bottles. Is always a need to care for and care of children! Have a forever true, do not want to get old heart, always simply follow your heart and dreams. "Amazing Monogatari" costumes give us a spiritual "journey", listen and release our voices, and we find the story of their own ... ...
Brand style positioning
Has always respected young, personality, self-expression, enjoy the brand spirit, fashion as the coordinates, with economic spending as the point, all kinds of fashion elements and music inspiration into the fashion shop, bringing quality apparel and innovative ideas for the city. Each season is full of contemporary and urban style, whether it is shoes, or fun full of corsage, hats, necklaces, belts, scarves and other accessories, can break the boundaries, free to mix and match, or elegant, or casual, or Sweet, or sexy, so that urban women exudes a unique style and personality.
Age Positioning: 18 years old ----- 32-year-old fashion young women.
Consumer groups: students, white-collar workers, self-employed, civil servants, teachers and other self-pursuit, the pursuit of individuality of women, suitable for mass consumption.
Features : The style of both young and old in Japan and South Korea, Europe and the United States of the atmosphere, fashionable and can be based on different with the method, with a different style of feeling, suitable for many ways with.
Product Structure : A series of products, T-shirts, shirts, sweaters, windbreaker, jackets, coats, casual pants, jeans, half skirts, dresses and other accessories accompanied by the corresponding, so that the entire product line with more compatibility and compatibility.
Price system: cheap fashion.
Market Positioning: prefecture-level cities, county-level cities; mainly 2-3 levels of market to store, store shop-based development model.
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