Nine years of last year, Hongxing Erke achieved the first brand of Chinese tennis apparel

With the successful defending of Serbian star Djokovic, the Shanghai Masters ended perfectly. As Djoid ushered in a 20-game winning streak in China, Hong Xinger also passed his fifth year in helping ATP, and this is not the end. On October 22nd, Hongxing Erke is about to embark on the WTA finals finals to accompany Chinese Jinhua Li Na to pursue tennis dreams together. What makes Hongxing Erke so insistent in the field of tennis? How is Hongxing Erke named the first brand of Chinese tennis apparel? Let's explore the path of Hongxing Erke's tennis marketing.

Differentiated marketing Successful occupation of domestic tennis market

As early as 2005, Hongxing Erke became involved with tennis. Relying on the accurate pre-judgment of domestic apparel marketing situation and resources at the time, Hongxing Erke broke the routine use of tennis as a breakthrough in marketing, concentrated on operating and continuously strengthening its own tennis attributes. After taking the lead in sponsoring the WTA Guangzhou International Women's Tennis Open, Hongxing Erke reached a strategic partnership with the ITF International Women's Tennis Team and undertook a series of competitions to organize, promote and operate the event. With the rise of Chinese women’s professional tennis players, Hong Xinger’s frequent appearances at home and abroad women's tennis tournaments reminded people of the Chinese brand on the court that was teetering at the same time, and also linked it to tennis.

Marketing Upgrades A New Step in Tennis Strategy

China's tennis industry has flourished during the period of 2006-2008, which provides a broad platform for Hongxing's tennis marketing. Riding on this shareholder style, Hongxing Erke gradually expanded its brand awareness and accumulated tennis marketing experience by participating in the international women's tennis series competition. In 2009, Hongxing Erke decided to cooperate with Asia's top men's tennis tournament, Shanghai ATP1000 Masters. Afterwards, they successively made appearances at international tennis tournaments such as the Abu Dhabi World Tennis Championships and the Madrid Masters, earning their eyeballs for the brand and greatly increasing their international reputation. In addition, Erke also pays attention to the deepening of the operation of the tennis strategy. He has signed the 11 international tennis stars such as Wick Meyer, Petzschner, and Robredo, and provided them with professional tennis equipment. While these world-renowned players will continue to make great achievements in the international arena wearing Erke equipment, the brand has also been fully exposed.

In addition to sponsoring international competitions and signing international tennis players, Hongxing Erke also promoted brand image through offline matchmaking activities. In 2009, after signing the Shanghai ATP1000 Masters, Hongxing Erke launched a caddy selection campaign in key cities across the country. He organized domestic tennis enthusiasts to engage with the world's top tennis players in close contact. Since then, Hongxing Erke has also held a fan interactive experience event, Erke Day activities, aims to use Hongxing Erke's professional tennis game resources and star resources in the tennis field, so that more people pay attention to tennis, and actively participate in tennis.

At this stage, the tennis marketing model of “providing professional sportswear and apparel to build brand strength and promote brand image with offline tennis support activities” has become a powerful booster for the development of Hongxing Erke Tennis and quickly promoted its tennis strategy. A new level has entered a deeper level of international operation.

Persistently adhere to achievements of the first brand of Chinese tennis apparel

Persistence in the field of tennis not only enhances Hongxing's international popularity, but also keeps the brand's value rising. This gives Hongxing a new opportunity. In April 2011, Hong Xingerke won the favor of the Australian Grand Prix, one of the four Grand Slams. Not only did he declare that Hong Keer’s sponsorship of tennis matches achieved multiple levels of comprehensive coverage, it also means that Hongxing Erke represented China. Apparel brands have gained international recognition and acceptance in product quality and professional design capabilities. In 2012, Hongxingerke made another heavy blow to marry the WTA year-end finals, the most influential women's tennis event in the world. At this point, Hongxing Erke completed the globalization of tennis strategy in the international arena and firmly established the status of the first brand of Chinese tennis apparel.

With many years of intensive cultivation in the field of tennis, Hong Xinger has also cooperated with the Asian top tennis tournament “China Open” in 2013. At this time, Erke has jumped out of the regular game operation framework. While actively promoting the development of the tennis industry, it is also constantly integrating its unique “young, stylish and sunny” lifestyle into tennis to create a unique tennis culture.

In addition, Hongxing Erke will also integrate fashionable tennis elements into product design and present it in various forms such as colors, patterns, lines, and collar shapes. While creating fashionable clothes for people with unique tastes, it also constantly conveys a positive and uplifting lifestyle to people. This is the highlight of Hongxing's continuous expansion in tennis strategy!

Conclusion:

For the past nine years, Hongxing has been focusing on the tennis field. With a consistent dream of tennis, Hongxing Erke not only achieved full coverage of the event level, but also became the Chinese tennis apparel brand with the largest number of international players. The influence and reputation on the international tennis network have risen rapidly and it has finally become the first brand of Chinese tennis apparel. .