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Paul Smith, one of the UK's most celebrated designers and fashion entrepreneurs, has long been a symbol of British style. Founded by the eponymous Paul Smith, the brand was honored in 1994 when its founder was recognized by the Queen of the United Kingdom. This year marks a significant milestone as the brand celebrates its 20th anniversary, launching a range of digitally designed collectible items that include wallets, bags, belts, suits, mugs, and more. A standout feature of this season is the debut of the Paul Smith Junior collection, marking the brand’s first foray into children's fashion.
The Paul Smith Junior line will officially launch in September and will be available through major retailers such as Harrods, Selfridges, Harvey Nichols, and Brown Thomas. Designed for children aged from newborn to 14 years old, the collection offers a wide price range, from 34 to 250 euros. Despite being tailored for younger audiences, the designs remain true to Paul Smith's signature aesthetic—blending quirky classic elements with a playful, childlike charm. The use of bold or muted colors, familiar silhouettes, and references to both men's and women's fashion create a unique and stylish look.
For girls, the collection features rose-pink silk dresses, cute knit sweaters, long-sleeved T-shirts, corduroy jackets, wool coats, mini skirts, tweed shorts, and vibrant striped shirts. Boys' styles include striped and printed shirts, geometric patterned jackets, fun T-shirts, khaki coats, pinstriped blazers, and luxurious cashmere knits. Whether it's a simple T-shirt or an elegant suit, each piece reflects the brand's commitment to quality, creativity, and timeless design.
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