Hangzhou Women's Wear: Unable to Draw Musical Rests

Some people have said that the development history of Chinese clothing is no different from the abbreviation of the history of the development of human civilization. From the beginning of the “clothes” of the Western Zhou Dynasty to the “clear-to-serve” of the Qing Dynasty, this object of protection against the cold has also flaunted the power and status. However, under the grinding of civilization and history, it has gradually been carved into an exquisite and meaningful artwork.

For today's clothing, it is difficult for us to use a single word to locate its function. From the beginning to the end of human birth, it is always accompanied by its left and right. In different stages of growth, different social situations and even different emotions, we regard it as a publicity personality. The spokespersons of labels, tastes, and styles even have emotional discharge points. As the industry's "big sister", women's every move may become a new trend of public opinion and the trend of the vane. She was born in a profound and ancient millennium ancient country, but also because of geographical and cultural differences, was engraved with different styles of lines. The Hangzhou women's clothing mentioned here began in the enchanting plot of Jiangnan Water Village, but they craved the big stage of the national market and even the world market. In today's textile weaving materials are everywhere, the fast pace of Hangzhou women's clothing has never stopped, like an endless movie, not ending the moment, more like an endless piano music, there is no Place a rest music.

Overture: Silky Rhyme

There is no doubt that the profound history and unique cultural heritage have created a unique style for Hangzhou women's wear. The rise of the Hangzhou women's wear industry stems from the unique Hangzhou silk culture, which has an obvious industrial inheritance mark. After the founding of New China, Hangzhou's developed silk industry led to the development of Hangzhou's silk garment industry, which occupies an important position in the textile industry.

From the 70's and 80's of the 20th century, many garment enterprises in Hangzhou engaged in the production of silk garments and the processing of foreign trade. There have appeared a number of silk garments group companies such as Xi Debao and Kaidi. Hangzhou silk garments and textile products are Domestic and international markets began to have a higher share.

In the late 1980s and early 1990s, the pattern of the international silk clothing market changed significantly. Some state-owned and collective silk garment enterprises with weak production capacity began to stop production and stop production. With the continuous deepening of the reform of the economic system, a group of state-owned and collective silk women's clothing companies, including Wansli, Hi Debao, and Kaixi, have speeded up the reform of the enterprise system and established a modern enterprise operation mechanism that adapts to the market system. Increased market competitiveness to stand out. With the development of Hangzhou women's clothing enterprises, the establishment of Hangzhou women's clothing brand has gradually taken shape, and the saying of "Hangpai women's clothing" has gradually become popular.

In the early 1990s, the state-owned and collective silk garment enterprises in Hangzhou faced restructuring. A group of backbones who have accumulated practical experience in garment enterprises for many years, graduates with higher education, and professional households engaged in garment management began to enter the market and explore The start-up business of the “Front Shop Back Square” clothing production and operation, Hangzhou Blue Apparel Co., Ltd. and other women's enterprises began to rise. As a result, Hangzhou women's clothing entered the early "Hangpai" women's development stage. At the same time, the status of the regional market began to highlight at this time, Hangzhou women's clothing with the help of the market radiation force of the Evergreen clothing wholesale market and Wulin Road clothing store, began to move toward the market.

Hangzhou women's clothing came to the middle and late 1990s. A group of highly educated entrepreneurs took full advantage of Hangzhou's regional cultural resources and actively played their own advantages. They created a number of Jiangnan-style women's clothing brands such as "Romantic One" and "Jiangnan Commoner". The development of womenswear production has promoted the development of the professional market. The radiation power of the clothing industry of the Evergreen has continued to expand. The clothing stores dominated by women's clothing at Wulin Road have begun to take shape, and the Hangzhou City Women's Wear City has been established in the four areas of Xinsheng Road Market. By the end of the 20th century, Hangzhou has basically formed a branded women's clothing cluster focusing on Jianggan, Xiacheng and Xihu, and an apparel processing cluster based on Xiaoshan, Yuhang, and Yuhang Districts. , And in Tonglu County, the main silk knitted apparel clusters. At this time, the women's brand enterprises in Hangzhou have begun to expand the second and third tier cities in China, and the influence of the regional market continues to expand.