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Paul Smith, one of the UK's most celebrated designers and fashion entrepreneurs, has long been a symbol of British style. The brand was founded by Paul Smith himself, who was honored by the Queen of the United Kingdom in 1994 for his contributions to the fashion industry. This year marks a significant milestone as the brand celebrates its 20th anniversary, launching a range of digitally designed collectible items that include wallets, bags, belts, suits, mugs, and more.
What stands out this season is the debut of the Paul Smith Junior collection, a new line specifically designed for children. This marks a fresh chapter for the brand, expanding its reach into the world of kids' fashion.
The Paul Smith Junior series will officially launch in September, with major retailers such as Harrods, Selfridges, Harvey Nichols, and Brown Thomas set to carry the collection. The range spans from newborns up to 14-year-olds, with prices ranging from 34 to 250 euros. Despite being tailored for younger audiences, the designs still reflect Paul Smith’s signature quirky yet classic aesthetic, combined with a playful, childlike charm.
The girls' collection features rose-pink silk dresses, adorable knitted sweaters, long-sleeved T-shirts, corduroy jackets, wool coats, short skirts, tweed shorts, and vibrant striped shirts. Boys' styles include striped and printed shirts, geometric patterned jackets, quirky tees, khaki coats, pinstripe blazers, and luxurious cashmere knitwear.
With bold or muted colors and familiar silhouettes inspired by both men's and women's fashion, the Paul Smith Junior line continues to bring the brand’s iconic style to a new generation. It’s a perfect blend of tradition and innovation, proving that even the youngest fashion enthusiasts can enjoy a touch of British elegance.
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