Huiyi HUIBAO - The Power of China's Economic Recovery

China’s consumer confidence index rose from 95 to 101. The survey results show that consumers in China's first-tier and second-tier cities are more confident, their confidence index is 102 and 104 respectively, and consumer confidence in the central and western regions and second-tier cities has the largest increase, among which the central and western regions increase by 8 to 100 points respectively. Second-tier cities increased by 15 points to 104.

Nielsen Consumer Confidence Survey results show that the rebound in consumer confidence index is mainly due to improved employment prospects and good expectations for personal income prospects. Nearly 60% (57%) of consumers in the western region believe that local employment prospects are “very good or very good”, which is an increase of 14% compared with the second quarter. Consumers in second-tier cities have seen the most significant improvement in their views on local employment prospects in the next 12 months. They said that the percentage of “very good or very good” reached 55%, an increase of 22% from the second quarter. At the same time, consumers at all levels in China have changed their views on personal income in the next 12 months. Nearly 60% of Chinese consumers believe that their personal income status in the next 12 months is “very good” or “very good”.

As reflected by these data, in the process of China’s economic recovery, there has been a sunrise industry - the maternity industry, and when we are anxious for domestic textile companies, the sub-industry is the maternity industry in the big industry of clothing. However, it was against the market, and even in the more serious financial crisis last year, it still performed well in the market. This is mainly because domestic maternity enterprises have earlier invested their products in this huge domestic market, and these companies have taken the domestic market as the strategic focus of their business development. As economists often say, China will look at China in the 21st century. Indeed, China, which has one-fifth of the world’s population, is itself a huge market. With the rapid development of China’s economy, this market will become more and more attractive. The improvement of China’s domestic spending power is not only a strategic operation of local companies. Decision-oriented, but also will attract more and more foreign brands strong intervention, as the global jewelry industry, the financial crisis last year led to a sharp decline in sales of major jewelry consumer countries, and precisely in this market in China, there have been 20% This growth trend cannot but surprise international economic observers. And these have also led to more international top brands have come to China for food, to share this huge cake together. As the maternity industry, in the global financial crisis, as the industry is still turbulent in terms of adverse trends, the rapid recovery of China's economy, consumer confidence has played a huge role, the domestic consumption of pregnant women, "blowout" phenomenon, Driven by the rapid development of the entire industry, as an emerging economic industry, it cannot be said that this domestic GDP growth rate has increased by several points, but that we have seen that many domestic sub-sector industries have already made sufficient preparations before the winter comes. Already have the ability to withstand the financial crisis, and to a certain extent, accelerated the pace of steady rise in the domestic economy.

For the apparel industry, the financial crisis is undoubtedly a great test for our textile giant. How to better balance domestic import and export markets and help domestic textile companies in the face of severe uneven resource endowments in the world? Overwintering, always haunts the national decision-makers. For the human resource-intensive apparel industry, simply relying on low-cost export is no longer a way out, the industry needs upgrading, the market's attention can not always stare at foreign markets, in the face of this huge domestic market, which companies first entered, first To gain a firm foothold, it will be the best opportunity to take advantage of opportunities and develop strongly. As a member of this family of clothes, Huiyi HUIBAO realized this initiative as early as 1996, and realized this huge market in China. While other apparel companies in the country are busy making foreign exchange using clothes made by the cheap domestic labor force, Huiyi HUIBAO saw that there was no professional maternity wear company at the time. Huiyi HUIBAO realized that this was a huge business opportunity. Determine the strategic transfer of the group companies, which has made China's first maternity dress brand - Huiyi HUIBAO pregnant women fashion. From that day onwards, Huiyi HUIBAO no longer followed the pattern of other traditional textile companies in China, but instead turned to a more sustainable development path, achieved industrial upgrading, increased the research and development capabilities of new products, and continued to attract top international masters of pregnancy. Joined, brought together the most outstanding and excellent team of domestic pregnancy design and research and development. The fabrics used for their products are also different from the fabrics of traditional garment companies. Instead, they select comfortable, elastic and soft fabrics for the special situation of pregnant women. In the field of radiation protection for pregnant women, they have been focusing on R&D products specifically targeted at the pregnant women group. Its science and technology, environmental protection and health aspects have reached world-class standards. Huiyi HUIBAO, as the country's first maternity dress brand, has been exploring the domestic maternity dress market for 13 years. Before this, to celebrate the 60th anniversary of the founding of New China, the national mainstream media fashion promotion alliance, Shenzhen News Group, Shenzhen Business News As the first maternity dress brand in China, “Waiwei” maternity fashion was selected as the first batch of short-listed brands.

Huiyi uses metropolitan fashion white-collar workers (quasi-mothers) as its service model, and tries its best to create a white-collar image of intelligence, elegance, taste and self-confidence; the concept of health, comfort and fashion runs through the entire brand; The concept integrates the essence of Eastern traditional culture and is highly recognized and evaluated by the market. It has cultivated a good reputation and brand exemplary status in the industry, created the most fashionable symbol of the pregnant women's fashion industry, led the fashion, and created the most favorite of consumers. The first brand is installed to provide the best products and services for the greatest cause of mankind.As the country's first maternity dress brand, Huiyi witnessed the entire development process of professional maternity clothes in China.In an objective sense, Huiyi's 13 years It is the 13 years of maternity dress development in China, from scratch, from concept to object, from rough to fine, from simple to classic, Huiyi has played an irreplaceable role in leading the maternity dress fashion trend for 13 years.

A research report shows that in recent years, China has entered a small peak of birth. It is predicted that in the next few years, the sales of the maternity dress market in China will be several billion yuan, and the market for pregnant women and baby products will be broad. Some people have dubbed it the “big belly economy”. Many large investors at home and abroad have locked in the maternity dress industry, and they are all making big money in the maternity dress industry.

Birth peak promotes the maternity dress market

Some people say that a "baby boom" is now a so-called "fourth childbirth peak." Children born in recent years must "queue" for a lifetime. Some experts pointed out that this statement is overstated. Compared with the fertility peaks of the 1950s, 1960s, and early 1980s, these years were not considered “baby boomers”. They are just a small peak in fertility, and have a direct bearing on the age of childbirth. At the same time, the number of people born in China has been declining, and there has been a small protrusion in the process of decline. This is a temporary phenomenon.

The continuous increase in the annual population of China is an objective fact, and the birth of the maternity industry is more about people’s demands for quality of life, not just the number of births. In other words, even if the number of newborns each year is the same, the maternity dress market will continue to expand because people's needs are more diversified, and the number of single-person women will increase.

The emergence of these situations was highlighted by the emergence of numerous domestic maternity wear companies represented by Huiyi. There were many new brands in the domestic pregnancy market, and from the success of Huihui, there were even more. The participation of enterprises in this industry, such as the emergence of brands such as October Mommy, Chini, and Tian Xiang, seems to tell us that maternity wear has become an industry in the garment industry, and as a domestic industry For Kaizu HUIBAO, it is also a new opportunity and challenge. Huiyi Maternity Wear CBO-Feng Yin told reporters in an interview that as the earliest brand in the maternity industry, Huiyi will also uphold 13 years of consistent principles, highlighting the concepts of technology, health, fashion, and environmental protection, and contributing to pregnant women in the world. The most beautiful clothing. As a leading brand of the industry, it will also exert its due responsibility and make the greatest contribution to the healthy and orderly development of the entire pregnancy industry. It is also hoped that companies participating in this industry will share more social responsibility while earning wealth.

The enormous potential of the maternity market has attracted the attention of many well-known companies. Some capital giants have also extended sensitive tentacles to the maternity market. According to the introduction of Huibo Maternity Fashion CBO-Feng, there have been more than 10 private equity funds (PE) and venture capital companies (VC) in contact with them recently. These investment companies all share the hope of sharing the development of the Chinese pregnant women's clothing market.

Ma Wei, president of Nielsen's Greater China Region, said: "From the results of the survey in July this year, we found that consumers have begun to feel that the economy has bottomed out. The third quarter survey results show this continuation of optimism. Consumers At the beginning, he is increasingly satisfied with the current living conditions and believes that the economy is gradually returning to normal conditions.” Looking at the entire Chinese market from the maternity dress industry, although some industries failed to withstand this financial crisis, they discovered one from this crisis. New industry - the development of the pregnant industry, and this industry is a huge market in China, a country with a huge population base. It has played a vital role in accelerating the process of economic recovery.