0910 autumn and winter ZARA women's retail punk style scan

Earlier we said that a popular trend for women's clothing in autumn and winter 0910 is "rural punk" that combines urban and rural mixed themes. Punk attitude and country style layered multi-layered wear, whether wrapped in a blanket, monk-like jacket or knitwear are combined with soft printed fabrics and transparent gauze, is a combination of eclecticism and practicality. At present, the main position of this trend is towards the young market. Among various street trends, it has a distinctive mix of "Mix" styles.

In this trend, there are more plain plaid plaids, rough plaids, leathers, furs, mohairs, etc., combined with the effects of wrinkling and kneading. The cowboy is old and faded, creating a rich retro flavor that adds a casual sense of nostalgia. The pattern covers a soft blanket lattice, free stripes, traditional British prints, etc. to create an approachable rustic style and a wearable mismatch.

In the winter, we discovered through the actual market research that the “country punk” style was strongly validated in high street brand stores such as ZARA.

In this quarter's ZARA store, we can see that this rural punk style occupies a large proportion in its casual wear collection. The key items from the fabric point of view, there is a rough plaid jacket, lambskin motorcycle jacket, mohair or denim vest, etc.; from the pattern point of view, there are rustic plaid shirts, plaid jackets, plaid shorts, and short British-style flowers Coats, etc.; and in the decoration and handling techniques, there are specially made old bag pants, rivets decorated with a shoulder crimping shirt, rivets and metal sequined shirt skirt and Other skirts. This series of single products can be mixed with different styles to create a variety of new styles, but also a good counterpart to the "country punk" trend. In view of this, this most punk-style country punk is undoubtedly one of the most commercialized trends in this autumn and winter.