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Tomorrow, BURBERRY will hold a grand live event in Beijing to promote British music, digital technology and fashion around the world. The event will be broadcast live globally through Burberry.com and its partner Web site, and will be broadcast to more than 50 Burberry stores worldwide through the Burberry Retail Theater system. Christopher Bailey, Burberry's Chief Creative Director, will host the most innovative Burberry brand ever to promote the Burberry brand in China and the UK music and digital technology. The famous British band Keane will participate in this event to complete their debut in China in memory of Burberry and the British music industry has long been a close relationship. Tom Chaplin, lead singer of Keane said in an interview: "I met Christopher Bailey a few years ago. He was a keen fan of Keane and I was a fan of his Burberry creations, so we hit it off. Christopher suggested that we To host a wonderful event in Beijing, one of the most vibrant metropolises in the world - to bring together music, digital technology and fashion, and this is our first trip to China, and we hope to be part of China's fascinating yet Great country, to bring surprises and joy to the people there. "This event is also the opening ceremony of the Beijing Burberry Xintiandi Burberry flagship store. The store is Burberry's most innovative flagship store ever, featuring 12,500 square feet and designed by Christopher Bailey. The new store is equipped with a 9x5 large LED video wall, used to display Burberry multimedia content, will also be used for live broadcast activities that night.
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