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When there is a certain amount of savings in hand, many of my friends have an impulse to start their own businesses. However, if they make a big business, they will have to devote more funds and risks to their operations. Therefore, under such a circumstance, why do we not start small business and do business from a young age? During this time, my friend often said that I have tens of thousands of dollars in my hands. I am often caught up in work. I am better off doing business and being my own boss. Therefore, they often come to consult me ​​and tell me what kind of business this is. . I am very optimistic about the underwear industry, which is related to ordinary people. Therefore, I always mobilize them to do underwear business and open a underwear shop. As soon as possible, the market potential of this industry is huge. On the other hand, its operating risk is lower than that of other industries. So, under my advice, friends open more and more underwear shops, most of which are profitable. Some new friends to see this, have also come here to learn from me, that is how to open a lingerie shop?
Business is so, there are risks, but if the preparatory work done enough, we can reduce the risk to make their business profitable, then, how to open a lingerie store, I think the following points should be started.
Location can be said that the location of the underwear shop determines the success of business, if the site can get the downtown area downtown, it can be said that you open a lingerie shop on the success of 80%, because the store The geographical location to a large extent determines the store's traffic. Also determines the amount of customer you sell, therefore, to choose the city center district shopping district, a large flow of people.
Select the brand in the selected underwear store address, you should consider choosing those brand underwear, because, in the present case, the sale of brand underwear than selling wholesale underwear profit is much higher, so after determining the address , You have to consider the issue of supply, which is also the key to business. Remember, before the election of the brand, you have to do a consumer survey, one is to investigate the level of consumer spending in the local city, consumer habits, consumer preferences, which is a wide range of; Second, the survey within the address of your choice, there are those Brands, their consumer prices is how to buy more guests? What price consumers like, what style of underwear; third is to investigate the situation you want to join the brand. After investigating these questions, conduct a thorough analysis so that you can target your brand.
After selecting the underwear brand decoration shop, you may have to pay some of the franchise gold, and then have to carry out the first purchase. When you purchase, you must have a unique vision, according to your previous survey of local consumer habits and preferences, to decide which models to go further, some of those models just as ancillary funds, set off the image of the store, so the stock Eye picks directly determine the sales of your goods. At the same time, the store is also being renovated, in the decoration, if you choose to join a lingerie brand, then the head office will have a unified set of renderings and construction drawings to you, which provides the door with what? Store decoration style how? How to put shelves? How to design windows and so on. The head office will provide a good, you can according to the requirements of decoration.
Ready before opening, the shop decoration is good, the goods also entered. Now everything is ready, only opened. Is this okay? Not enough, you have to prepare before opening. First of all, the display of goods, your underwear display of distinctive, in order to attract attention to attract them into the consumer, therefore, to learn the display of goods, the owner of the primary mission, the display is based on the theme of the product, the use of different varieties of goods, Style, color, Fabric, characteristics, etc., through the integrated use of artistic techniques demonstrated to highlight the characteristics of goods and selling points to attract the attention of customers to enhance and enhance customer understanding of the product, memory and trust level, so as to maximize the purchase desire.
Shopping guide shopping guide lingerie shop shopping, can be said that the soul of the store, think about it, when you are shopping, when faced with a smile and cold face, the mood is what kind of feeling. If it is shopping guide enthusiasm, with a smile, I believe that you do not want to buy underwear, will impress this store, the next time you want to buy underwear, will certainly go to this. On the contrary, since you into the store, Purchasing Guide ignored you, you can turn around and never enter this store. This is the quality of clerks, underwear sales determine the knack. Therefore, the quality of shopping guide training is very important, but also determines the profitability of underwear shop key.
Daily Invoicing Do daily daily and weekly and monthly newspapers is an indispensable system.Don't trouble saving these data, which not only can monitor the shopping guide but also timely analysis of their own store sales. Reasonable reporting system is able to control the safety of the store's problems.
Promotional terminal promotion is an important means for terminal operators to open up the market and expand market share. Underwear shops in the promotion, should adhere to the three principles: First, to seize the psychological characteristics of consumer groups do promotions; Second, promotion must adhere to the visibility and reputation enhancement; Third, the promotion goal is not only to enhance sales, You must also strengthen the brand's core values. Underwear shop at this time, to take effective and innovative promotional tools in many promotional activities come to the fore, with promotional activities impress the hearts of consumers, so as to achieve the desired promotional activities.
It can be said that mastered the above principles, you shop a greater chance of success. However, there is no fixed position in the business field, the market is changing, and consumer spending habits are changing. Only when we are fully prepared to do the above, coupled with the need to be good at analyzing markets, understanding information and guiding ourselves, can we make our own Business is getting better.
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