Analytical: The Development Trend of "Brand Potential Energy" of St.

The brand's ability to generate a certain height after accumulation and promotion has been called “brand potential energy” or “brand competition potential energy”. The biggest significance of brand potential energy is that it may burst into a brand momentum at any time, leading to the rise of the brand. The successful transformation of the St. Louis menswear brand is about to break out of the brand's potential energy and realize its rise.

Three questions brand new value

One question: Who is culling?

The significance of the market lies in the fact that everything is possible. As long as you meet the needs of consumers, you have a market. In the market environment where products are homogenized and the competition is fierce, the distinction between products has become an effective way, and will also become the basis for the division of consumption circles. This is the product advantage, product selling point, but also the core value of the product.

At present, in the process of the gradual disappearance of the low-cost advantages brought about by the manufacturing process, a considerable number of clothing brands have not established brand advantages. Domestic consumers do not trust domestic brands, let alone consumers in the world. When the Chinese brand completely loses its price advantage, if it has not accumulated its brand advantage, it will only face elimination.

A group of strong clothing brands, represented by St.-Deux, followed the trend and was emerging as an emerging force in the international men's fashion territory. It also marked a new period of development for the transformation of Chinese men's clothing from business leisure to fashion business.

In an industry, even small and medium-sized enterprises have a chance to succeed as long as they can do their brand well. When Panasonic first entered the United States, it was only a small company. When Huawei developed its global business, it was not the largest company in China... The key was to look at its own brand layout. This is also true of the apparel industry, not to mention SUNDANCE is part of the powerful Hunan Oriental Fashion Co., Ltd.

Chinese enterprises can upgrade their brands, and on the one hand they can dominate the international market with dominant brands like Haier and Huawei. This strategy is to develop the brand advantage in China first, and then extend it to the international market; on the Other hand, it can radiate the whole country from the second and third tier domestic markets with the unique brand style like Hunan Oriental Fashion Co., Ltd. (the brand name St.-Deluxe). The brand strategy has also won the market and is also an effective way to upgrade the brand.

It is based on this understanding that Saint Seychelles officially launched the brand upgrade strategy in 2010.

Through precise brand positioning, the men's wear of St.-Desi transformed from traditional “business casual” to “fashionable business”. The products presented a very encouraging change. Both the agents and St. Matthews themselves are leading fashion to St. The new trend is full of confidence.

The brand is relying on its unique brand value system to win the market while slowly infiltrating consumers.

This is the magic of the brand. People trust brands, just like trusting a friend. Friend-type trust comes from the accumulation of brands in the minds of consumers.