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" Xi Li redchery" a from France and Italy in the high-end fashion casual women's brand , in 2001 to enter the Chinese market to establish headquarters in mainland China, design, production and sale of "Xi Li redchery" brand of senior women's fashion casual wear and accessories.
The target customer group of "li-li redchery" is a well-educated urban woman with a stable economic source who is between 25-35 years of age. They are open-minded, optimistic, confident and enjoy trying new things. They are concerned about the fashion, treat themselves, in the pursuit of trendy at the same time, I hope have their own unique temperament and taste.
"We love redchery" respected young, personalized, enjoy the brand spirit, the perfect combination of fashion and art, so that our consumers can keep pace with the pulse of the global fashion culture and give them the same superiority and unique in different occasions and atmosphere temperament. In product design, "Xi Li redchery" creative, deconstruction, color, technology clever fusion, extraction of the essence of the current international trend, interpretation of a stylish, rich and diverse series of products.
Xi Li redchery brand style and positioning
Brand positioning: high-end market brand style: fashion leisure
Target Consumers: Target customers are urban women aged 25-35 who are well-educated and have a stable source of income. They are open-minded, optimistic, confident and enjoy trying new things. They are concerned about the fashion, treat themselves, in the pursuit of trendy at the same time, I hope have their own unique temperament and taste.
Leechery Product range: Coat, Coat, Coat, Jacket, Down, Leather, Fur, Sweater, T-shirt, Shirt, Vest, Dress, Skirt, Pants and Other Accessories.
Xi Li redchery Price Positioning: Spring and summer: 280-800 yuan, the main price with: spring and summer: 300-500 yuan autumn and winter: 300-1800 yuan, the main price with: autumn and winter: 400-800 yuan.
Xi Li redchery Market Positioning: a secondary market of large and medium-sized cities, prefecture-level cities and prefectures.
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