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[China Glass Network] I haven't shared the online marketing promotion method for a long time, because some friends have consulted about the promotion method of online shopping malls, so today I share some commonly used techniques for the promotion of online shopping malls. In fact, the promotion of online shopping malls and The marketing optimization of search engines is the same, and all follow a rule, that is, to optimize and promote around the user's experience. Don't let users think that the mall like you has never wanted to come before. The second time, the user must fall in love with your mall, so I don’t have much to say nonsense. Let’s look at the specific methods and techniques:
1. Previous SEO optimization
In the early stage of website construction, it is necessary to make some sort of finishing of the SEO of the entire website. The technicians are familiar with the operation of the technology. Then, all we have to do is to understand and guess the search habits of netizens. For the website of the electrical appliance, I suggest to refer to the bubble net, Zhongguancun Online, they set the page title on the product list page. For example, the juicer: "juice machine - quote price brand model ranking recommendation", and The product details page is: Midea's JE701AB juicer - quote price picture parameter performance", for these keywords, there will be repeated appearances in the introduction of the goods, and will not let the search engine feel deliberately please them.
2. Increase the PR value
The PR value is very important for an e-commerce website. The PR value indicates the weight of the search engine on the website. At the same time, the PR value also indirectly brings traffic to the website. For the PR value, the PR is to find the PR. High-value websites to make friendship links. The more direct way is to use the method of purchasing links to increase the PR value in a Google update time. Then use the improved PR value to follow Exchange websites that are equal to each other or higher than yourself. Later, the website that purchased the link is slowly removed.
3. Question and answer community
The question-and-answer community mainly uses the long tail keyword effect to bring traffic. The better platform for the current question-and-answer community is: Baidu knows, Tianya Q&A, Sina love asks. Soso asks. Two of them Baidu know and Tianya question and answer can Directly bring traffic. And for Sina love and soso's question is more suitable for brand awareness promotion. Baidu knows to pay attention to skills when doing, to understand their rules. And for the end of the world, answer these questions and answers Relax.
4. Paid Search Engine (SEM)
For the paid search engine, this is something that any e-commerce company can't avoid. Because there are too many people using search engines to find information. Even Jingdong and the excellent people who have done a good job are still using the payment. Search engine, and the investment is not small. The investment in this piece can only be to minimize the cost of bringing each order. In this piece of skill, try to increase the use of pan keywords and long tail keywords. Quantity. Try to compete for popular keywords.
5.cps alliance
The CPS Alliance includes third-party CPS alliances and self-built CPS alliances. The third-party CPS alliance can quickly build a larger advertising promotion alliance. However, these alliance members will not actively send your instant advertisements or promotions. Activities. Then the effect will be affected in the promotion and promotion. And the self-built CPS Alliance can control and quickly respond to the promotion activities, which is very helpful for the entire website. At the same time, because it is a self-built CPS Alliance It is easier to communicate when dealing with these members. They also take the initiative to go to the mall to grab some promotional information, so that these promotional activities are more effective.
6. Compare shopping website\Shopping guide\Discount website
The difference between the three is that the comparison shopping website has a cash back to the members, and for the shopping guide website, more is the release of some business information and the expression of the members after the shopping. The discount website is to publish the business promotion information. And coupons. And what they have in common is that they all concentrate on a group of shopping needs, and they are more recognized for the online shopping model. By cooperating with the comparison shopping website, it is beneficial to some members to make the website famous. It’s helpful to get out and increase sales. Instead, use some of the more mature customers to post their shopping experience to some shopping guide websites, which can be used as a word-of-mouth communication. At the same time, you can compare these shopping websites with shopping guides. Cooperate with discount websites to promote sales activities and attract more customers to shop on the website by issuing coupons.
7. News and soft paper promotion
The principle of news delivery is to make the promotion activities and images have a sensational effect. Then, when writing the news, insist on grasping the highlights of events and promotions. At the same time, we must also take the differentiation of our own websites to let netizens come. Understand the difference between your brand and service and your peers. Let netizens accept you in your heart. For the release of news, we must adhere to the long-term principle, because the promotion of news is a long-term, the effect is cached, so one time The two-time launch will not have a good effect. For the promotion of soft papers, it is mainly through the soft papers of some forums. It mainly involves product promotion, sharing of promotion experience, hype of events, etc. For each type. The soft text chooses a different publishing platform, because a good soft text also needs to conform to the platform to be able to publish well. It will be better spread. If possible, you can use some better platforms to do some publicity topics. The effect can be magnified several times.
8. Forum promotion
In addition to soft texts, forum promotion can also contact the heads of these forums to jointly organize some activities, or to issue coupons through their activities, or to sponsor some prizes for them to engage in on-site activities. If possible You can set up a section of your own mall. At the same time, you can add some text link ads in the forum promotion, such as placing your own ads on each floor, try to cover these popular posts. Later, in the funds allowed In case of circumstances, you can place hard ads.
9. Website navigation station promotion
At present, the impact of the website navigation station is still quite large. Using these navigation stations to hang up their own website names can bring a certain amount of traffic to the website. Some relatively small website navigation stations can pass the form like interchange links. To exchange, so more to integrate some free URL navigation stations, the scale effect of the later promotion reflects the fact that a single website navigation can not bring.
10. Email Marketing
Email marketing includes in-site mail marketing and off-site mail marketing. Station mail is a method adopted after the membership base reaches a certain level. The main purpose is to let these members make repeated purchases, so that these members will not sink, if they can Let them repeat the purchase, then it will reduce the cost of bringing a consumer. Reduce the cost of promotion. The off-site mail marketing is mainly to bring new customers, this manpower may need to be larger. Source, you can use some free mail crawling software to crawl. Then send advertisements or promotional information to these accounts through the email background or fixed account of your website. Of course, this effect will not be significant, but as long as it reaches a certain level If the cardinality, then the effect is still very pleasant.
11. Cross-industry cooperation
Cooperation with different industries can expand their promotion channels, because when you cooperate with different industries, your customers are overlapping, then the exchange of the two can connect these common consumers together. At the same time, You can also increase your influence. Sometimes you can bring some better resources for your own promotion activities. For example, I have a few examples of the yeah electrical store. The cooperation form of Shengmipu is to distribute the rice and brochure of Taishengmipu to the customers when I am engaged in activities. On the side of Taishengmipu, the rice they sold also joined me. Brochure. That's two things.
Second. In addition, on the Internet, I have joined several merchants in important festivals, such as 3.15, when several companies work together to make some preferential activities for consumers. Then promote this through the promotion resources of several parties. Joint activities.
Third, play a game with web games, play one of the better web games in China, and cooperate with them is our sponsored local activities, the main form is the use of coupons. In the event After the end, after the member's points reach a certain level, you can go to my Jewellery Mall to redeem the designated goods.
12. Offline promotion and regional strategy
In addition to distributing flyers, offline promotion can also use products to enter some communities or buildings for on-site promotion. For example, there are many B2C websites in our building to promote them. In the first few days, there is a B2C website for making clothes. There were some clothes there. I also distributed some flyers on the spot. Let’s not say that they sold more on the spot. But when I returned to the company, I went to see their website, but in fact the website was not completely done. If their website construction is not well done, they can be promoted like this, so let's not say anything about the online store where we have already done the website and operated.
For every online mall, we can't avoid the fact that it was difficult to cover the whole country at the beginning, like Jingdong Mall and Red Kids, which are currently doing well. They all chose some cities to start, and then use this to do it. The experience of some cities is copied to other cities. Then regional strategies will inevitably appear. For example, distribution and warehouses in three places in Jingdong. Therefore, in regional strategy, we can achieve logistics delivery time limit or Delivered on the same day. Service specialization, free shipping, etc. At the same time, you can also do promotional activities for them in this area. If you serve a good person, then you can promote these word-of-mouth and copy it. It is not difficult.
13. Grab important holidays and engage in promotional activities
In China, every major holiday will have a boom in stock shopping. Therefore, in the case of e-commerce, we can't lack such awareness, grasp important holidays, determine the theme of the event suitable for the festival, and create a unique concept. Promotional activities can definitely bring good results.
All the promotion has been made, the premise of bringing results is that we have to do better in our own internal work, such as customer service, logistics and distribution, platform stability, etc. So we should not forget to promote At the same time, we must do our own internal work.
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