Shu Uemura joins Lotte Duty Free Shop to create [Asia Pure Red Amusement Park] Chao makeup experience hall to celebrate RD163 listing

From February 22nd to 24th, 2019, the professional makeup artist brand shu uemura Shu Uemura from Tokyo, Japan launched a new lip color designed for Asian women - RD163 blood red. The Shu Uemura brand held a three-day Shu Uemura show (Asian Pure Red Amusement Park) Tide Makeup Experience Shop at the VIP Rest Space on the 14th floor of Lotte Duty Free Shop (Myeongdong Head Office) in Seoul, South Korea, to create a combination of Japanese makeup and Digital entertainment as one of the city's trend events. Through a variety of engaging interactive games combined with creative digital technology, the Shu Uemura brand is designed to showcase the unique RD163 signature lip color to Asian consumers, and has successfully attracted many beauty professionals and more than 1,400 consumers. .

Shu Uemura [Asia Pure Red Amusement Park] has a total of 3 theme rooms in the Chaos Experience Hall. The 6th different interactive experience is used to celebrate the birth of the first red RD163. The whole event is to convey the master of RD163. Information - "red passwords are gorgeous." Every guest in the amusement park needs to sign in on the mobile phone before the event and activate the very personalized pure red amusement park 163 digital map on the mobile phone to prepare for unlocking all mysterious punching locations.

ROOM 1: SHU MAKEUP ARTISTRY Tokyo Makeup Room

The first theme room was inspired by Shu Uemura's Tokyo Makeup Art. The guests at the first punch-point - professional makeup area, experienced the perfect Shu Uemura pure red lip makeup consultation, and at the same time experience the unique makeup of Shu Uemura brand certified makeup artist. The event also added some digital online shopping experience to the guests. Consumers can instantly purchase Shu Uemura's star products by scanning the QR code on the music store. The second punching point provided guests with a instagram-style Shu Uemura Red Jenga theme wall for everyone to take pictures and leave a beautiful moment.

ROOM 2: EDGY CHIC Cool play area

Shu Uemura’s “cool” brand image is perfectly confirmed in the second room. There are four equally interesting punch points waiting for the guests to explore. The interactive game gives everyone the opportunity to get exciting Shu Uemura stars. A digital interactive interactive game machine featuring a Tokyo-style Japanese gashapon machine, an exciting three-color pitcher, and the final neon Shu Uemura wall, all the details of the RD163 theme design and Shu Uemura's avant-garde fashion brand tonality.

ROOM 3: TOKYO INSPIRATION Tokyo Red Tunnel

The red tunnel was inspired by Shu Uemura’s Tokyo Light and Shadow. At the last punching point, the ceiling is decorated with beautiful Japanese-style glaze, and with the colorful stage lighting, the guests can enjoy the variety of Tokyo psychedelic red light in this mirror-filled room.

Close cooperation with Lotte Duty Free Shop

With the support of Lotte Duty Free Shop, Shu Uemura [Asia Pure Red Amusement Park] brings Tokyo's fashion essence and cool retail entertainment to the Lotte Duty Free Headquarters, making it the most popular place for everyone coming to Seoul.

“We are very honored to be hosting the Shu Uemura [Asian Pure Red Amusement Park] Tide Dressing Experience Hall in Seoul with Lotte Duty Free Shop. We are constantly expanding our creative boundaries to show our global visitors that we have a good reputation. M” Mr. Tony KHAJENOURI, General Manager of Shu Uemura’s Asia Pacific Tourism Retail Tax Free Channel.

SK Lee, Managing Director of Cosmetics and Perfume Department of Lotte Duty Free Shop, said at the event: “The Lotte Duty Free Shop brand has become the largest and best tourist destination in the world. We have customized exciting events for our specific travel consumers to make Lotte Duty Free Shop Becoming a must-have in the journey is a unique strategy that distinguishes us from other brands. This Shu Uemura show is another example of the cooperation between Lotte Duty Free Shop and L'Oreal Asia Pacific duty-free travel retail channel."

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