Xiamen Foresun Fubon Outdoor Recreation Brand 2012 New Product Series

The Group has been committed to the international brand management investment business, and has adopted the multi-brand development strategy as the group's overall goal. After saving years of experience in brand operation and management, it has formulated a product eco-chain strategy and established a green cooperation platform to fully realize FORESUN in China. Market promotion and operation management. In 2010, FORESUN has opened more than 50 terminal stores in China. In the future, the brand will adapt to the new development strategy and achieve standardized branding and rapid expansion of economies of scale. It is expected that in 2012, the fashion brand standardized operation and management operation mode will be fully realized, and the market terminal store will be upgraded. Up to 200, it has become a leading representative of the fashion exploration outdoor leisure brand with military uniform charm in China.

Foresun Fubon Outdoor Recreation Brand 2012 New Product Series

brand introduction:

Open outdoor life, breathe natural casual atmosphere, and release life pleasures. This kind of “outdoor exploratory life and leisure” product with military uniform character is the core value that FORESUN offers to consumers.

Explore outdoor life

In Britain, the first chapter in the opening of outdoor activities was the action of the fox. After about 1660 years, when the horn trumpet came up, people would know that the arrival of the hunting fox season, a fun field chasing game. it has started. However, during the Second World War, outdoor activities had a breakthrough in the United Kingdom. At that time, British special forces began to use barriers and rope nets to carry out obstacle training. Its purpose was to improve the army's field operations and team cooperation capabilities. This was the first time that humans had systematically planned outdoor survival equipment and survivability. training. Through trained personnel, most of them exhibited psychological maturity, rich life experiences, and good team spirit. They were able to survive in outdoor complex environments.

With the far away of the war and the economic development, outdoor activities have a new definition. He has already stepped out of the military and survival category, and has become a new way of life for human recreation, leisure and improving the quality of life. This way of life takes the natural environment as the venue, and most of them are exploratory. They belong to the extreme and sub-threat sports and are very challenging and irritating. He allowed human beings to embrace nature better, challenge themselves, and be deeply loved by young people. Outdoor activity advocates also provide a wide range of outdoor activities for fans, such as outdoor air projects (gliding, hot air ballooning, parachuting, etc.), and water and outdoor activities (rafting, tying, crossing, etc.); Land and outdoor projects (jungle crossings, mountain climbing, rock climbing, rivers, camping, caverns, etc.); and integrated outdoor projects (field survival, field expansion, adventure challenge, etc.).

Today, these outdoor activities are more casual. He is no longer just a form of exercise, but an attitude towards life. He uses an independent cultural system, clothing system, and equipment system to meet the clothing needs of outdoor enthusiasts.

Foresun Fubon Outdoor Recreation Brand 2012 New Product Series

Uniform character

Open outdoor life, breathe natural rough atmosphere, release life pleasures, possess the character of exploration, so that the concept of “outdoor exploration life and leisure” is the core consumer value demonstrated by FORESUN to consumers. He involves fashion in outdoor and planning This fun of outdoor adventures.

FORESUN comes from the United Kingdom. The historical and cultural influence of the army’s outdoor survival has enabled him to forge a style of outdoor exploration of character. It has infused modern life with a different kind of fun and adventure. Not only meet the functional and practical needs of outdoor adventurers' clothing, but also they are closer to the cognitive value of men's feelings about the military complex and vicissitudes of life.

FORESUN pursues its unique personality, pursues the highest practicality and functionality of products in outdoor environments, and allows outdoor recreation to spread throughout life.

Therefore, the product design incorporates the functional and structural sense of the European military uniform, which is sufficient to meet the practical needs of outdoor activities. Especially in the professional, the powerful function design focuses on the details such as windproof, rainproof, warm, wearable, light and so on. It fully considers the human skin stretch rate and the space reasonable rate of the human body's key active parts to improve the comfort of the clothing. Degree and fit. In life, FORESUN promotes life more. It emphasizes the combination of style and manliness. The clothes are more concerned with ease of use. The fabric feels softer and there are still many small details such as the pocket design of the electronic product. Design, three-dimensional pocket and waist effect design.

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