Gift Search Marketing Breakthrough

Case 1: IDE custom, is a professional personalized gift customization company, and YIDI custom website is to provide consumers with their own design custom gift platform, through the site's high-tech design software can be arbitrary design of the favorite and unique gift . Recalling the Customization Network, 85% of its customers come from search engines, including Baidu, Google, and Soso, which are relatively mainstream search engines. Surprisingly, they did not spend a penny to publicize and promote the bids, and they are all free to obtain. Customers are very precise and have high conversion rates. When searching for the keywords “personal gifts customization, creative gift customization”, Aiyi customization appeared on the first pages of Baidu, Google, Soso, Sogou, and Dogs, and both were in a very advanced position and were very stable. These two words are the largest and most accurate search for personalized industry. It can be imagined that the search engine can bring less traffic to the custom code. How many customers? So how do you do it? That is precisely doing search marketing.

90% of Internet users will get their desired information through search engines. Then, if customers want to purchase via the Internet, they are still the first choice to use search engines to search for companies or products, fast and real-time, and they will also use search engine recommendations to select Enterprises, but 90% of Internet users use the browsing habits will only patronize the first two pages of search results, the latter are not considered as the result, then this means that only the higher the ranking before the opportunity, and vice versa is Falling to the sea is no different! The search engine marketing mainly focuses on the keywords, improving the exposure rate and making it easy for customers to find. There are two ways to do this. The first is keyword bid ranking, and the keyword set by the bidding method is ranked accordingly. Location (usually the first page), the second is through the search optimization to make keyword rankings higher, but as to whether the transaction depends on their own grasp of the customer and the customer's accuracy.

Search engine marketing has become the most promising tool for online marketing in today's enterprises, because search marketing is accurate enough, but if it is done for a long time, the cost is too expensive, and search engine marketing is not an absolute ready-made method. In practice, constantly trying to improve, and time is one of the most important measure of the effect, but even more frustrating is the malicious clicking on the peer and some unnecessary user clicks, the amount of money in the account will be overwhelmed, but these It is more difficult to control, but only through continuous research and investigation to establish precise keywords and placing techniques to optimize, so many companies are also discouraged from promoting keyword promotions. Despite this, search engine marketing is still not to be ignored, because in addition to gaining higher rankings through bidding, we can also use SEO (Search Engine Optimization) to make keyword rankings higher. SEO allows keywords to gain free ranking advantage. Of course, a large number of companies have chosen this route. The implication is that the competition is fierce. How can we obtain higher rankings through SEO? How to do it? Today we tell the gift industry how to do a good job of search engine marketing.

As for the paid bidding method, we don’t talk much about it today. Let’s talk about how to do SEO well. When users search for gifts-related keywords, let our company or products show up on Baidu’s Google search results page for free and let customers quickly find us. .

We know SEO

There are a lot of people who see SEO as unfathomable and very mysterious. If you need to do a good job of SEO, you need to do that. You always think there is a lot of technical content in it, and you keep changing your website or right-clicking. Hesitant when designing websites, he is always looking for some SEO skills to constantly revisit his own website. The fatal one is that the website is revisited from time to time after the launch of the website. This is a detriment to the search engine crawling process. And the whole station.

The content is king. Which one of the marketers who do search optimization or online marketing knows, may wish to ask a search optimization marketing staff a question: "What is the most important thing to do search engine optimization?" Ask 100 100 people to say that they are doing a good job, and they will also say original content. But not many people will say this and do it. However, many people will hit a discount when it is executed, not yet collected and reproduced. Of course, Hundred original is impossible, but at least a considerable part is original content! Why do so many people do bad?

There are two reasons: First, it is misleading to be related to SEO-related knowledge circulating on the Internet, and secondly, it is not humanized in practice, and it is also eager for quick success because of overly persistent skills. The commonly-available techniques of SEO on the Internet are more complicated, what code optimization, redirection, bridging, etc. Scripts, navigation sections, content, titles, keywords, descriptions, links, pictures, descriptions of product attributes, etc. The first few are people who need to understand web pages to understand, and content, titles, tags, keywords, and descriptions. Non-professionals are also easier to understand, and those who cannot understand it will certainly ignore it in practice because they only know and don't know how to do it, and many people will think that “Ignoring so many links is certainly not done well. The work is weak and relaxed. This is one of the reasons for not doing well. Another point is quick success. In order to obtain ranking traffic quickly, some unusual methods (such as hidden links, title parties, jumps) are usually used. And so on), usually the use of ** means to obtain benefits are short-lived, from the point that some pages are K, while the whole station is heavy. K, so you can not try.

In fact, what exactly is SEO? How to do SEO?

In fact, SEO is not so complicated. We don't want to look mysterious and unfathomable. For SEO, we are not unfamiliar, and we don't need to pay too much attention to it. Simply put, the key words are ranked higher, and the former is better! In fact, we must do a good job of SEO. It is not that we imagine such a difficulty and complexity. It is not that all the skills of SEO need to be used on the battlefield. We only need to do a few points. One is the MEAT label (the title of the title page, the blue part at the top, Keywords, description (description), second, external links, third, content! "Eighteen martial arts, usually knowing a few strokes is the best," choose the right method, and then stick to what you do. If you use every trick, you will be successful. Of course, if other links can also take care of The best thing is then. So how do you do this important four points?

First of all, let's take a look at the keywords. What types are there? How to choose? Only by understanding the key words can you grasp the arteries and focus of your work! Keywords We are divided into four categories, namely hot keywords, core keywords, long tail keywords, phrase keywords, we come to a brief understanding:

Popular keywords are mainly words with high search volume, such as gift companies and gift wholesales.

The core keywords are mainly your core business and models, such as gift franchise, business gift wholesale, and long-tail keywords for gift sets. Usually, they include the region, type, model, and role, such as “Guangzhou Gift Company, Christmas Gifts Wholesale , Creative gifts wholesale network phrase keywords, are usually users with doubt or search for answers to the search words, such as "Guangzhou which gift company? Which gift producer is better? How to give gifts for Valentine's Day? What gifts to attend at the wedding? Phrases and keywords need to simulate the thinking of customers and distinguish their nature and differences. We can't distinguish them by the length of the key words. We need to think differently. For example:

Hot vocabulary: It is a direct type of attribute "gift company, Christmas gift".

Key words: It is related to the company's strategy. For example, what kind of product (Christmas gifts)? Business model? (Production/Wholesale) If your company is a gift maker, it can be a "Christmas Gift Manufacturer."

Long tail keywords: This is a relatively low search term for the first two keywords, but it is more accurate. How do you understand this? For example, when people want to buy a batch of Christmas gifts, they will not only search for more generic words such as Christmas gifts. Because customers know what their purpose is, they are looking for companies/manufacturers of Christmas gifts wholesale or production, so they will input “Christmas gifts. If you only look for gift companies in Guangzhou, then you can add the Guangzhou word "Christmas Gift Wholesaler" in front of you so that you can reach your goal.

Phrase Keywords: It is the easiest to understand, and even everyone uses it regularly. For example, if your friend has a birthday for some days, and you are preparing for a gift, you do not know how to send it. Do not know what to send? So you will ask for help online and post some help posts. For example, Baidu knows and searches asks, etc. The help phrases are usually “what good for a friend’s birthday?” and “how to send a birthday present”. .

We have already got a preliminary understanding and understanding of the classification and meaning of keywords. Next we will embed keywords in the website. In different places, the embedded keywords are different.

Case 2: Still using the custom of IDE as an example, when we Baidu searches for the long tail word “Creative Gift Customized Website”, the first item besides the payment promotion is the IDE custom network, which is not only a stable search quantity, but also more important. The accuracy of the conversion rate is high. If it can rank high, then it will greatly increase the amount of orders, and then how it is done!

Third: link optimization case: We look at an IT grassroots famous blog "Moonlight Blog", I believe that many IT Internet firms are aware of this blog outside and outside the industry, this blog is not only in addition to the article high quality and new ideas, but also in many optimization details It is worth our study. After opening any article in the moonlight blog, we found that articles at the bottom of the article will have several article recommendations of different nature. The first is related articles, the second is the latest article, the third is the user recommended article, the fourth is the monthly ranking of articles, and the fifth It is an annual ranking. Many people may say that they are too extravagant and they think this is a trivial matter. However, because the Moonlight blog has done a very good job with these details, it ranks very well in terms of advantages, weight, and inclusion. Gao, search blog marketing, Moonlight blog long-term stability ranked in Baidu's first page.

Links are divided into external links and internal links. External links are links to their own websites, and internal links are links within the site. First of all, let me talk about the importance of external links. The highest weight of external links is friendship links (home page and home page). If the other party has relatively high weight, for example, the PR value is relatively high, then it will drive your website. When crawling the page of the other party's website, it will be crawled along the link, just have your link, so it will also crawl your page. In addition to the homepage link, there is an inside page link, which is the link of the column channel page.

First, external links need to pay attention to what?

First of all, try to select sites with higher weights. There are several criteria for judging the criteria: PR is high, the world ranking is not too low, search engines are well-listed, and snapshots are updated every day. The premise is that the website must meet the requirements.

The other party's website must be a healthy, up-to-date website. Try to choose a website that matches your industry but does not compete. For example, if you are doing a Christmas gift, you can link with some websites that do business gifts.

Keeping the updated website open the website smoothly, and the server stabilizing the external link is a direct factor in improving the PR value of the website. What is the PR value? It is Google's rating of the website, with a maximum of 10 points and a minimum of 0. Normally, a website with a score of 4-5 is already very good. The higher the PR value is, the higher the weight is, and the higher the ranking is. A reminder is that when the link is made, the PR value gap between the two parties should not be too large. Otherwise, it will only benefit one party.

Second, internal links internal links What role? Strengthen the website's interaction, recommendation, increase inclusion and balance the weight of each column and page. After knowing the external links, few people will pay attention to internal links, but many SEO websites that do very well are very good internal links. , you can look around or peers which are ranked higher on the site, you can easily find that their internal links are also done in place. Which links are the most obvious? For example, mutual recommendations between columns, recommendations between articles and articles, recommendations for goods and products, and so on.

Interactions between sections. For example, if you are doing a Christmas-themed event, first of all let more people know, then you need to allow customers to come to any page of your site to see your activity theme, not only limited to the home page Or the column page, we need to divide the topic into each article, each product page, how to show? You can make a link to the activity page at the top or bottom of each article. You can make a link to the activity page at the bottom or top of each article. It can be a picture or a text, so that you can leave the customer nowhere. Did not see your activities.

This is easier to understand between articles and articles. It is links between articles and mutual recommendations! how to do? For example, at the bottom of the article, “How do you give gifts for Christmas?” is the article “How to choose a Christmas gift?” The premise is that the recommended articles are similar and more valuable. If the search engine grabs the article “How does Christmas give gifts?” It will also follow the link to grab the article "How to choose a Christmas gift?" This is why search engines are added.

3. Recommendations between commodities and commodities Recommended products and commodities. First, we can understand them as articles and articles recommend one another. We also recommend each other to increase the chance of inclusion. The second point is related to overweight sales and related product recommendations. How to increase sales? First, the customer clicks on the product is a Christmas hat, the customer has locked the purchase, and then under the buy button to do the product "Christmas tree or Christmas card" link, the title can not directly use the product name, we can change to "purchase this product customer Also bought xx Christmas tree, if you need to purchase, please click """, (this product refers to "Christmas hat"), so to achieve overweight sales, and related product recommendation is the same type of product, the same function of product recommendation, such as " "Christmas paper card" can recommend "cloth Christmas card", "ceramic cup" can recommend "plastic cup" and so on.

In general, search engine marketing, search engine is only a tool, marketing is a means, marketing is the most important, and SEO search engine optimization, the key is marketing strategy, not optimization technology! Search engine optimization is not once and for all, it needs to be persisted and constantly consolidated. To do a good job in search engine optimization, you need a peaceful mindset. The method of mastering is not technology. Each method needs to be applied consistently.