Apparel industry year-end exam is coming

In December, it is an important month for year-end inventory of each brand in the apparel industry and the new year. In the department store industry, there is such a practice that is the end of the store adjustment, in this adjustment, in addition to cold sales data is its high-sounding reasons, the Chinese Clothing Association Secretary-General Wang Hao told reporters that in recent years, it has quietly increased A reference is based on whether the brand won this year's "China Fashion Brands Annual Grand Prize" (hereinafter referred to as the "Grand Prize").

It is true that the popularity of apparel brands and the popularity of the market still cannot truly reflect the consumer market, and brands cannot refuse to enter the objectively existing consumer evaluation system. It is reported that the evaluation project set up by PricewaterhouseCoopers, a joint professional organization of the China Garment Association, has become an important indicator in the market reference system. More than 1,000 clothing brands have also entered the review field due to their 2011 market performance. Among them, 27 brands are expected to be lucky enough to receive the high-profile nomination list for the “Jack Eighth China Apparel Brands of the Year Award” that has attracted the attention of the industry in mid-December. These brands will formally enter the preparation stage for the year-end entrance exam. From January to March 2012, these brands will enter into online voting, research and product sampling, and will gather the authoritative “commercials” on the powerful evaluation system of the “prize” set by PricewaterhouseCoopers' professional organizations. The "coverage statistics", "consumer behavior analysis" and "industry expert nomination recommendation list" fully interpret the principles of market inspection and build a more convincing platform for competition. The final results of the grand prize will be officially announced in March 2012.

Wang Wei, secretary general of the China Garment Association, told the reporter that the “Grand Prize” inherited the essence of the first seven “Grand Prizes” and also shouldered the mission of the “grand awards” for future changes. Adjustments and innovations will always run through the series of publicity and evaluation. Strive to sublimate in fine-tuning.

Wang Hao emphasized that this year's "prize" puts forward the concept of "brand of the year" for the first time, that is, the annual award brand of the Chinese clothing brand will be called the brand of the year, and the concept will be used as a leader to trim the promotion and promotion system of the "grand" brand, and with the well-known society. The media has joined forces to create an "Oscar" and a much-anticipated "Brand of the Year" in the garment industry with a new stereoscopic propaganda model of graphic, web and television.

It is worth mentioning that the current "final review meeting" model will also break through the intrinsic system of several consecutive sessions, and select the "brand of the year" for each award in the form of group review meetings and field trips.

With the development of China's garment industry and upstream and downstream industries in recent years, and the industry’s appeal and hope for the “grand” campaign, this year’s “grand award” sets five special awards in the special awards series, namely, promoting the award and supporting the award. , Manufacturing Awards, Business Awards, and Beauty Awards.

Wang Wei, Secretary-General of the China Garment Association, said that the “Grand Prize” covers manufacturing and terminal brands in the textile and apparel industry. It also covers the brand's business climate, technical support from upstream companies, and well-known shopping malls in department stores. At the same time, this year, the company also added beauty accessories such as shoes, bags and accessories in the apparel-related field. When recalling the selection of the previous "Grand Prix," he said that the "Grand Prix" etched the original brand of China with its outstanding market performance and increased awareness of the brand's public, and it has grown into a veritable "Chinese brand" imprint. Similarly, behind the review process of the “Grand Prize” in 7 years, there are also many regrets of nominated brands. For example, some brands have been nominated for seven consecutive years, but entrepreneurs can only sit in the audience. There is a 0.08 point difference between the brand and the brand. If the "grand awards" missed, the jury thought that the figures could be explained clearly, so there was no need to go into details; there were also cases where the brand was rejected because of the problem of the quality of the goods offered by the ordering companies, because the company's mistakes were spent on purchasing. In terms of the person is 100% fault....

In any case, this year-end exam still came.

For brands, knowing the "grand prize" scientific review system is an effective auxiliary tool for self-testing and grooming. For the China Garment Association, it bears the record of the brilliance of the Chinese clothing brand, the real reaction of the consumer market, and the industry responsibility of promoting the Chinese original brand to improve the image at a faster pace.