Gallia women's brand new image conference "Global Discovery"

As the first company to go abroad, Glenealy traveled 25 countries and found and shared the beauty of fashion in the world for Chinese female consumers. In the past 17 years, uphold the spirit of discovery, Gloria has been forward-looking eyes to find the beauty of the world, but also to show the world the new Chinese clothing brand style.

Global Discovery (GELA brand advocacy) introduction

【Global Discovery】

Meaning: Goliath explores and innovates in a positive manner. Along with consumers, it finds a multitude and multi-perspective fashion life inspiration, broadens its horizons and life experience, and finds and shares the love and beauty in life.

【"Global Discovery" proposed】

Since 2002, as the first young ladies brand in China to go abroad, GELAIA has always adhered to the spirit of sharing best with others. Every season, she always insists on organizing professional international teams to go live in different countries and shoot live through the world Pick inspiration, the fashion and local culture integration, creating a stylish, soft and temperament of the women's clothing. Gloria's constant discovery and sharing from the global journey has opened up a new and unique direction in the industry: discovering the beauty of the world while walking, conveying the brand culture by traveling, and "traveling" becoming the brand's DNA and unique logo.

【Application of Global Discovery】

In more than 10 years of global travel, Gloria's creative team traveled to 25 sites on five continents, never stopped, after reading the trend of sharing the quarterly fashion, Gallia will choose one of the most interpretation of the trend of the city as "Muse", will create a line with the United States and nature of fashion. Every trip, Gloria will bring the local scenery, humanities, life breath, through the season's fashion magazines, films, stores in the display and the site display, but also presented a gift with a tourist destination to share with foreign consumers Unique style. Located in Guangzhou concept store "Gleneagles 225" as a Glei Universal

The brigade's "starting point" and "end point" have created a diversified platform to promote and demonstrate the brand culture and "global discovery." Gloria is found around the world with consumers, agents and employees. Through continuous and regular overseas study, Gloria learns to broaden their horizons and experience life. The brand core to further enhance the "Global Discovery" focus, and constantly carry forward the brand's spirit of discovery. In 2012, Gloria focused on the core of the brand: "Global Discovery". Through brand innovation, it planned a series of brand activities and effectively demonstrated Gloria three-dimensionally.

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