Eason Chan concert Eason Chan adidas Originals2011 autumn and winter advertising film

Eason Chan endorsed Adidas adidas Originals

Eason Chan endorsed adidas Originals and Matthew Williams to shoot a new advertising campaign. In spring and summer of 2011, adidas Originals was the global endorser. Eason shared the heat and passion with the world and showed her passion for music, investment and originality.

In the fall/winter of 2011, adidas Originals invited Matthew Williams, the creative director of Lady Gaga's team of Haus of Gaga, to serve as Eason's large-budget shoot, image, and creative director, adopting a unique style of photography, and each shot presents a different story. Bringing us unexpected results, but also shows the original spirit of all originals.

The advertisements will be released in July, September, October, and November. More stories and interviews will be released in October.

SUPERSTAR was born in 1969, the first pair of full leather, rubber shell head, low-cut basketball shoes. In mid- 1970, three-quarters of NBA players wore superstars, starting with the Baker's head shoes that the adidas produced. While on the court, this pair of shoes has become a classic.

Adidas Originals

The adidas Originals collection is a fusion of the unique elements and sports-inspired nostalgic costumes, vintage shoes and urban clothes of the 1970s and 1980s.