The Trend of Children's Wear Behind Where Did Dad Go

Fashion children's wear boom is not just a program effect

The hit "Where is Daddy?" made Kimi, Angela, and Cindy's "same-sports" clothing hot and popular. Is this just a "program effect" or "star effect"? The answer is obviously negative. In fact, fashion children's clothing has become the main consumer product of Chinese families.

At present, the number of children aged 0-14 in China is close to 300 million, and the huge number of children in the market for pregnant and infant children brings demand. According to the 2012-2015 Children's Wear Industry Report released by the National Bureau of Statistics, the annual growth rate of the children's clothing industry's output value can reach 25%-30%.

It is understood that the average annual growth rate of sales of fashion children's wear in China during 2011-2013 is 24.9%, which will increase at this rate in the future, much higher than adult clothing.

80,90 After the growing demand for fashion consumer

Xinhua News Agency reported that last year the global luxury goods market reached a new record high, reaching US$217 billion. Another surprising news is that in 2013, the Chinese bought 47% of the world's luxury goods and was the undisputed biggest customer in the global luxury market.

Therefore, we can not help but look forward to the potential of the fashion children's wear market with great expectations. In 2013, the per capita disposable income of households in first-tier cities such as Shanghai, Beijing and Shenzhen exceeded 40,000 yuan. At present, the urban mainstream "4 + 2 + 1" family structure, the amount of disposable child care consumption has increased significantly. 80,90 After the parents have become the main consumer groups, they have a high degree of education, strong spending power, respect the high quality of life, but also more willing to buy more high-quality, stylish products for children.

The ever-increasing consumption power and consumer fashion have brought the blue children business opportunities to the fashion children's wear industry.

Many fashion children's wear brands storm the Chinese market

More and more luxury children's brands have begun to enter the Chinese market. As early as April 2, 2010, Dior children's clothing (Baby Dior) settled in Shanghai Plaza 66.

In the “Fast Fashion” brand area, Zara Children’s Wear under the Inditex Group in 2006 has already landed in China. Brands such as H&M, GAP, C&A, and Uniqlo have all taken their place in the Chinese children's wear market.

Many casual sportswear brands have also launched children's wear series and achieved remarkable results. According to Senma's 2013 financial report, the company achieved total operating income of 7.294 billion yuan last year. Children's wear has become the carriage that drives revenue growth, accounting for 1/3 of the income from the original quarter, and retail sales for children's clothing terminals are nearly 20 percent. %increase.

The local adult apparel brands such as South China Normal Uniform, Red Dragonfly, Taiping Bird, Prince Edward, and Septwolves entered the children's wear market, which intensified competition and promoted industrial upgrading.

The domestic fashion children's clothing market has great potential, just like a seductive cake, which is embarrassing.

China's first fashion children's wear and accessories exhibition landed in Shanghai

Over the years, fashion events such as the Pitti Bimbo Children's Wear Fair in Italy, the Bubble London Kidswear Fair in the UK, and the ENK Children's Club in the US have emerged to help the fashion children's wear industry. China Fashion Children's Wear Market With such “beautiful views,” UBM plc followed suit and a top-notch children's fashion event that must not be missed came into being.

On July 22-24, 2014, Cool Kids Fashion (Shanghai Fashion Children's Clothing Fair) landed at the Shanghai New International Expo Center. It will bring together the global trend of 0-16 year old fashion children's clothing brands, synchronizing with the international fashion trends, and helping companies to “gold economy”. .

According to the organizer UBM plc, Cool Kids Fashion was created by a top international design team. The 4,000-square-meter exclusive exhibition space was limited to invited high-quality buyers and media. It brings together famous brands and cutting-edge designers from around the world. During the same period, it will host fashion T-Taiwan shows, trend forums, fashion talks, designer nights, and children's wear museums.

In March 2014, the Cool Kids Fashion Kids Design Contest was launched. It aims to tap more talented people in the children's wear industry, encourage independent innovation, and promote industrial upgrading. On the official website, we will learn more.

Media Contact:

UBM China (Hangzhou)

Miss Lu Hong Deputy Director of Marketing

Tel: +86 0571 2689 5011

Mobile: +86 158 2449 5111

Mail: apple.

About Cool Kids Fashion()

Cool Kids Fashion (Shanghai Fashion Children's Wear Fair), sponsored by UBM plc, brings together the world's 0-16-year-old fashionable children's wear brand, which is in sync with international fashion trends. It is a top-notch children's wear fashion event that cannot be missed.

About UBM Asia ()

UBM Asia Limited is part of the UBM plc listed on the London Stock Exchange. It is Asia's premier exhibition organizer and the largest trade show organiser in China, India and Malaysia. UBM Asia has a strong international network and is headquartered in Hong Kong. Its subsidiaries are located throughout Asia and span the United States. It has 30 offices in 25 major cities and employs more than 1,200 people. The Group's industry covers 19 market segments, including 160 trade fairs, 75 conferences, 28 magazines, and 18 vertical websites and online virtual exhibition services. It serves over 1,000,000 exhibitors, buyers, conference representatives, and advertisers from around the world. And readers provide a matching platform everywhere, as well as high-quality real-time market information and industry trends.

About Us Company ()

UBM plc is an internationally renowned multinational company that provides professional trade fairs and communications services. Through the integration and publication of business trade fairs, marketing websites and professional industry information, the Group gathers buyers and suppliers from all over the world to create business opportunities for customers. With 5,500 employees across more than 30 countries, Hewlett-Packard formed a professional team to assist clients in business and efficient market development.