![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
"BBLLUUEE Pink Blue Wardrobe" is a brand under Shenzhen Pink Blue Clothing Co., Ltd. After the successful launch of "BBLLUUEE Pink Blue" in 2006, the company, with careful planning, introduced "BBLLUUEE Pink Blue Wardrobe" in 2009 as a brand upgrade. Within just one year of its launch, the brand had already established over 30 high-quality stores or counters across cities like Shenzhen, Changsha, Suzhou, and Guiyang, each spanning nearly 100 square meters. Both the store quality and sales performance exceeded the team's initial market expectations.
So what made "BBLLUUEE Pink Blue Wardrobe" succeed once again? We spoke with Mr. Li Feiyue, the General Manager and Design Director of Shenzhen Pink Blue Garments Co., Ltd. According to Mr. Li, when the company was founded in 2006, it had already planned two brands: "Pink Blue" and "Pink Blue Wardrobe." The name "Pink Blue" was chosen for its visual impact, as colors are easily noticeable and can attract attention quickly. Starting with a color-based brand gave them a better chance to stand out in the market.
The "Pink Blue" brand, which focused on classic elegance combined with multiple design styles, proved to be a hit. It wasn't flashy, but it maintained consistent market appeal. Over four years, the "Pink Blue" brand experienced rapid growth, confirming the success of their brand positioning. During this time, the company also built up a strong team in design, marketing, and internal management. This foundation allowed them to smoothly introduce "Pink Blue Wardrobe" in 2009.
Speaking about the style positioning of "Pink Blue Wardrobe," Mr. Li explained that the name itself reflects fashion and inclusiveness. Every modern woman wants a wardrobe that reflects her personal style. Therefore, "Pink Blue Wardrobe" aims to offer a mix of fashion and casual wear, differentiating itself from the more classic "Pink Blue" brand. The brand uses neutral tones like black, white, gray, and khaki as its design base, making it distinct from its predecessor.
As an upgraded version of "Pink Blue," "Pink Blue Wardrobe" focuses not only on design and quality but also on image and fashion upgrades. While there are many sub-directions in stylish casual fashion, "Pink Blue Wardrobe" emphasizes classic fashion rather than avant-garde styles. For example, it takes inspiration from brands like JORYA Zhuoya in terms of classic fashion, and from Ochirly or BASIC HOUSE 100 in the classic casual direction. The brand aims to blend classic fashion with classic casual styles, targeting women aged 20 to 35 who value comfort and subtle fashion.
Mr. Li and his team have successfully launched both "Pink Blue" and "Pink Blue Wardrobe" over the past four years, showing a shared vision and passion. These two brands continue to grow rapidly and contribute to the development of China's women's fashion industry. The innovative company name, "Shenzhen Pink Blue Wardrobe Clothing Co., Ltd.," seems to reflect the team's long-term goal of creating a beautiful and meaningful fashion space.
Acrylic Blended Yarn,Polyester Blended Sock Yarn,Polyester Spandex Brushed Yarn,Polyester Covered Spandex Yarn
ZHANGJIAGANG WELLHOW TRADING CO., LTD. , https://www.wellhowyarn.com