"BBLLUUEE pink blue wardrobe", my fashion wardrobe

"BBLLUUEE Pink Blue Wardrobe" is a brand under Shenzhen Pink Blue Garments Co., Ltd. After the successful launch of "BBLLUUEE Pink Blue" in 2006, the company carefully planned and introduced "BBLLUUEE Pink Blue Wardrobe" in 2009 as a brand upgrade. Just a year after its launch, the brand had already opened over 30 high-quality stores or counters across cities like Shenzhen, Changsha, Suzhou, and Guiyang, with each store covering nearly 100 square meters. Both the quality of the stores and their sales performance exceeded the team's initial market expectations. So, what led to this second success? We sat down with Mr. Li Feiyue, the General Manager and Creative Director of Shenzhen Pink Blue Garments Co., Ltd., to get his insights. According to Mr. Li, when the company was founded in 2006, it had already planned for two distinct brands: "Pink Blue" and "Pink Blue Wardrobe." The name "Pink Blue" was chosen because it immediately evokes color, which is eye-catching and memorable. From an entrepreneurial perspective, starting with a color-based brand made it easier to stand out in the market. This strategy gave the "Pink Blue" brand a better chance to establish itself successfully. Over the years, the "Pink Blue" brand grew rapidly, proving the effectiveness of their positioning. It focused on classic elegance while incorporating multiple design styles, creating a subtle yet enduring market appeal. After four years of development, the "Pink Blue" brand had built up a strong team in design, marketing, and internal management, which allowed the company to smoothly introduce "Pink Blue Wardrobe" in 2009. When asked about the positioning of "Pink Blue Wardrobe," Mr. Li explained that the name itself conveys fashion and inclusiveness. Every modern woman wants a wardrobe that reflects her personal style, so "Pink Blue Wardrobe" aims to offer a mix of fashion and versatility. The brand focuses on classic femininity but also incorporates casual elements, allowing customers to mix and match different styles. The design tone of "Pink Blue Wardrobe" uses neutral colors such as black, white, gray, and khaki, making it distinct from the more vibrant "Pink Blue" brand. Beyond design and quality improvements, the brand also emphasizes image and fashion upgrades. It targets classic fashion and classic casual styles rather than avant-garde or streetwear aesthetics. Brands like JORYA Zhuoya, Ochirly, and BASIC HOUSE 100 are examples of the direction they follow. "Pink Blue Wardrobe" caters to women aged 20 to 35 who value comfort and a touch of sophistication. It’s designed for young, intellectual urban women who seek style without being too flashy. Mr. Li Feiyue, along with the entire team, has successfully launched both "Pink Blue" and "Pink Blue Wardrobe." These two brands share a common vision and continue to grow healthily, contributing to the forefront of China's women's fashion industry. The innovative company name, "Shenzhen Pink Blue Wardrobe Clothing Co., Ltd.," seems to hint at the long-term dream of Xiangyi and his team: to create a beautiful and meaningful space in the world of fashion.

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