Loyer.mod is composed of three distinct product lines: classic, style, and fashion collections. Each line is designed to cater to different consumer preferences while maintaining the brand’s identity and market appeal.
1. **Classic Products**: This collection focuses on practicality, emphasizing quality construction, fabric performance, and time-tested designs. These items are available in stores year-round, appealing to a broad customer base. They are easy to purchase and, even if not sold out in a season, they don’t create significant inventory issues. Their timeless design ensures consistent demand across seasons.
2. **Style Products**: These items reflect Loyer.mod’s unique brand identity and differentiate it from other brands. The products are carefully curated to maintain a cohesive image in-store, supporting both overall sales performance and the loyalty of the brand's VIP customers. This line allows for greater creative expression while still aligning with the brand’s core values.
3. **Fashion Products**: This line highlights Loyer.mod’s more trendy and contemporary side. These products have a shorter sales cycle and often become bestsellers for a limited period. They are displayed prominently in the store to attract attention, especially from passersby, and stimulate impulse purchases, which helps boost overall sales.
Regarding franchise opportunities, the "Rongyue Women's Elegant Ladies Fan Chest Lotus Leaf Shirt" is one of the featured products. To join as a franchisee, applicants should have prior experience in the clothing industry and sufficient financial resources. The initial investment typically ranges between 50,000 to 100,000 RMB, depending on the region and store size. Franchisees must be actively involved in store management.
**Store Location Requirements**: The ideal location is a downtown commercial area, shopping mall, or high-traffic retail space.
**Store Size Requirements**: For mall locations, the area should be over 20 square meters with a frontage of at least 3 meters. For street shops, the minimum is 30 square meters with a frontage of 4 meters or more. Larger stores and high-end boutiques are preferred.
**Store Decoration**: The company provides a unified brand image for store decoration, including free guidance on design and layout. However, the franchisee is responsible for production and material costs.
The "Yung Yue Ladies Elegant Ladies Range" includes a variety of stylish and elegant tops, such as the "Chest Lotus Leaf Blouse," designed to appeal to sophisticated and fashion-conscious customers. These pieces combine comfort with a refined aesthetic, making them a popular choice in the Loyer.mod collection.
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