How can purchasers and designers play piano?

“We are not operating the manufacturing industry, but we are building the manufacturing service industry.” This is a statement made by a person in charge of a fabric company. In the process of communicating with apparel brand fabric buyers and designers, they also found that their expectations for fabric companies are getting higher and higher. Perhaps it is because of the spark of collision between clothing and fabric upstream and downstream enterprises, which promotes the integration of Chinese fabric companies' products and trends, the fusion of technology and innovation, and the integration of local and international.

How to find the right spot for a match has become a topic for the current upstream and downstream companies to explore. The annual fabric exhibition has become the “test field” for upstream and downstream docking.

Collisions – ways to find suitable fabrics

"The company's fabrics are mainly selected among the internationally renowned menswear fabric suppliers. The material and quality of the fabrics, as well as the flower design, will focus on functional windbreaker fabrics and shirt fabrics this season."

Cao Sa (China) Co., Ltd. Men's Design Department design manager Fang Hongxin said.

At Intertextile Fabrics, apparel brand fabric buyers and fashion designers are the main visitors and consumers. They want to find fabrics that suit their own brand style. They hope to discover partners who can continue to introduce innovative fabrics. How to find, they have their own The way.

Gu Yinghuai, deputy general manager of Suzhou Yalu Holdings Co., Ltd., will focus on the men's business casual class feel smooth, flexible, with a strong sense of the quality of the fabric, and urban leisure style class color, soft feel, wind and rain Breathable fabric. Her process of finding the right fabric is to look at the general trend of each exhibition, according to the classification of fabrics, to find the fabric display area that meets the brand development concept, and then find the corresponding suitable product.

Wang Zhifeng, Purchasing Director of LUSEFA's Research and Development Department of Caesars (China) Co., Ltd., will come to Intertextile Fabrics for the third time to look for fabrics that match the brand elements and combine Chinese and European elements. During the exhibition, we will first look for fabrics that meet the brand style and will later negotiate with the suppliers.

Jiangsu Yueda Textile Group Co., Ltd. has a relatively complete textile industry chain. It develops more than 800 kinds of yarns annually and independently researches and develops fabrics. However, as the brand director of Yueda Textile's fashion casual brand LUCK&JOURNEY, Wu Yonghua still has Intertextile Fabrics will look for fabrics that suit its brand. “We will focus on natural green fabrics and functional high-tech fabrics, with a sense of design that can reflect the fashion of the clothing brand and meet the functional requirements. It is precisely because of the green yarns produced by Yueda, such as organic cotton. , Pima cotton, Hanma, Tencel, Modal, cashmere and other new fibers, so our clothing brand is also very demanding on the fabric, I hope to find the fabric partner in March fabric.

Trends - Leading fabrics and clothing

“The latest fashion trends can provide reference for the objectives and direction of new product design and development of enterprises, so as to develop and produce marketable products, and ultimately obtain good market competitiveness and economic benefits. From the trend, clothing brands can find new The materials, especially new processes, are very helpful to the choice of the company."

Chen Zhiguang, Director of the Procurement and Development Center of Guangzhou Exceptional Clothing Co., Ltd. stressed that.

The trendy fabric display area has become the “signature area” for the intertextile fabrics exhibition. For designers and buyers who are on the cutting edge of the textile trend, not only can they quickly find the essence fabric, but also provide reference for selecting fabrics. Understand the new season clothing style. Similarly, for fabric companies, through the trend of popular fabrics, promote product innovation faster and better.

Chen Zhiguang has visited the Intertextile Fabrics Exhibition 8 times in a row. This time he hopes to look for styles based on the natural texture, exquisite, or simple, natural materials, and innovative fabrics. Chen Zhiguang said that in order to find suitable fabrics in a short period of time, it is necessary to first understand the suppliers participating in the exhibition and understand their technical level and product positioning in order to be able to target them. For the development of fabrics, the answer given by Chen Zhiguang is a new combination of colors, patterns, styles and functions, including new combinations of new materials and new processes.

Wang Zhifeng also has a deep impression on the trend display area of ​​popular fabrics, and he believes that “there is a certain degree of help” in choosing fabrics for themselves. In his view, the gentrification and internationalization of apparel brands is an inevitable trend, so fabrics must closely follow this trend to R&D.

Gu Yinghua said that the demand trend of down apparel fabrics is to return to the essence and tradition, high-tech and manual, new and old with the reorganization; with simple, easy to use, practical features. She suggested to the Intertextile Fabric Show: “Selecting a more prominent position in the Trends Zone will give you a deeper impression.”

Expectation - Creating Achievements with Passion

“The continuity of fabrics is being strengthened. An excellent fabric manufacturer is not limited to finishing a batch of goods on time and quality, but also needs to stand in the perspective of the clothing industry to think about the development of themselves and the other party. A fabric from semi-finished products, finished products In the end, it should be anticipated in advance to become a commodity, whether it can bring comfort and satisfaction to consumers. In addition, we must strengthen the innovation of fabrics, develop and provide fashionable new fabrics to help garment brands in accordance with the characteristics of different garments. To gain a competitive advantage in the market is not the same as other brands."

A child clothing purchasing manager told his true feelings.

Fu Qiang, Commodity Director of Shenzhen Xingtai Jifeng Garments Co., Ltd., said that the company has two women's brands, Monsoon and Chen Feng. From the perspective of purchasing, they hope that more new fabric companies will participate in the exhibition. Bring more new fabrics. He felt that there were fewer new companies in the exhibition in the past two years, especially foreign companies. Foreign fabric companies have agents operating in mature businesses in China, and companies have basically established contact with them. Now that many domestic enterprises have turned to the domestic market due to poor export sales, there are still problems in the development of new products and service concepts. After all, it is not a year or a half to adapt from the single-transformer to the single-sourcer. He said that for apparel companies, they always want to see more creative fabric designs, rather than old faces.

Gu Yinghua hopes that the fabric companies can carry out strict scientific management, enforce strict inspection standards, guarantee the same quality of batches before and after large goods, provide information services for clothing brands, and pay attention to the effects of clothing; optimize weaving programs and find the best warp and weft yarns Line matching weaving process. For the exhibition, she suggested that innovations could be made in the way of display. For example, the 2012 Beijing intertextile fashion trend will be displayed to customers in the form of small movies so that buyers can have a more detailed understanding of the exhibition.

“Fabrics companies should provide more professional technical guidance for apparel brands and provide new technology trend information. In order to meet higher quality requirements, we must also provide quality inspection services for new materials.” Chen Zhiguang spoke about the level of product development of exhibitors at the fabric show. There is still room for improvement in terms of the degree of fit with market trends.