Transitional apparel companies need to understand how to upgrade from selling goods to selling brands

Editor's note: Now that the entire apparel industry and apparel companies are in a strategic transformation, companies in the apparel industry must understand how to upgrade from selling goods to selling brands.

Export pressure is very high. Now our company is in a very embarrassing situation. There are also single and dead, and no one will die, and the future profit space will certainly be reduced.

Now, apart from considering how much growth, the efficiency of production is more important, and the annual growth rate is 30%. The decrease in profits and the exchange of piles of stocks are meaningless. The entire garment industry and garment enterprises have reached a strategic transformation time. At this time, garment industry enterprises must understand how to upgrade from selling goods to selling brands.

In the transition, companies must understand innovation from point to system innovation. In the past, companies may want to succeed with a small idea. Now it is not just ideas, but long-term thinking. It is necessary to move from relying on a single industry to diversified development. When branding is done in the early days, it should be Become a part of the beginning industry to look at.

Foreign trade companies should pay special attention to the eight aspects of branding: there are preparations for bitterness and sweetness, clear goals and concepts, no ability to use the export model to operate the brand, investment is more important than investment, small-scale and well-known, beneficial, clear strategies and plans. Re-action; use the right people to be more critical than the market; master the concepts and methods of brand building.

In addition, the fastest way to do branding in China is to introduce foreign brands, which is certainly much faster than companies themselves hitting the market. Moreover, the most simple way for an enterprise to become an international brand and enter the international market is to introduce a foreign brand to China, nurture it, and then develop it. This will make it easier for the international market to accept it.

Before cooperating with foreign brands, most of our companies were passive. The other party would put forward many conditions and requirements. Now, foreign brands are actually more eager to enter the Chinese market, so at this time domestic companies should stand in a perspective of comparative advantage to cooperate with each other.