Home Textiles Fabric Industry Development Trend Analysis

With the continuous change and improvement of people’s life and consumption concepts, cloth manufacturers continue to change and improve, from single-brand to multi-brand operations, service upgrades, and changes in models, each change reflects the major fabric The predictions and attempts made by manufacturers on the market and even the industry allow us to interpret the development trends presented by the cloth industry.

Trend 1: Industry division of labor polarization This era is now extremely rich product era, from the Guangdong and Zhejiang two major industrial bases point of view, Guangdong in the product is mainly based on style characteristics and then strengthen its brand packaging and services, focusing on marketing mode Created with the advantages of a large product structure.

Zhejiang has more features in the jacquard and fabric processes. Its advantages in price and diversification of products have obvious advantages in the small structure of the market.

With the development of the industry, the respective characteristics of the two industrial bases draw on each other and influence each other. On the one hand, Guangdong focuses on the in-depth development of products and enhances the value of the products themselves; on the other hand, Zhejiang manufacturers also use the Guangdong model to conduct marketing breakthroughs. Therefore, there is a full range of competition between the manufacturer and the manufacturer. This kind of competition is definitely a model-based competition and a channel-based competition.

The ultimate development of the industry will be polarization. Some manufacturers will become pure product suppliers, and some manufacturers will become pure brand operators.

Trend 2: The branding of the cloth industry industry In the past ten years, the design-centered display ** has brought about qualitative changes in the image, space layout, style and craftsmanship, and supporting atmosphere of the terminal stores.

With the continuous progress of the times, the living standards have been continuously improved, and the material life has entered the brand era, and the brand awareness of consumers has been increasing. Cloth brand stores have become the “first choice” for consumers.

When consumers choose among many similar products, they not only pay attention to whether the product can meet basic material needs protection, but also pay more attention to what kind of added value the product can bring.

In fact, we all know that in terms of product features, the same price, the traditional store's product may not be essentially different from the brand store's product, but the consumer's preference when choosing is more obvious.

A simple fact, the same product, through the brand's packaging, professional services, the formation of product added value, enhance the value of the product in the minds of consumers, and thus affect consumer psychology.

The brand is like a magical magic. Consumers favor the brand and the market is chasing the brand. We can completely believe that the branding of the cloth industry terminal will surely become the mainstream of the market in the future.

Trend 3: Multi-brand stores have become a unified brand VI recognition system, overall atmosphere creation, and professional services, allowing consumers to enjoy a branded experience.

Everyone has different dreams for his own home, and thus diversification of home improvement design style becomes inevitable. The single style product can no longer meet the diversified needs of home improvement design. The different functional areas in the home are already decided to match the fabric is a multi-style combination of organic whole.

We need an atmospheric living room, a cozy bedroom, a study full of cultural atmosphere, and a romantic and innocent baby room. A combination of multi-brand stores will be the stage for realizing these dreams.

Trend 4: The impact of standardizing services into the terminal brands of core competencies, the combination of multiple styles has contributed to the link between the stores and consumers' lifestyles, and has increased the value of products in consumers’ minds through the psychological impact on consumers. The emergence of varieties allows consumers to experience "one-stop" consumption, which in turn creates a store-specific added value.

Assimilation and homogenization of products are the unchangeable facts of the terminal market. When all brands of stores can fully meet the needs of consumers, the competition between brand stores is fiercer. Therefore, how to strengthen brand services and enhance the core competitiveness of stores will become a new topic for each business researcher.

Store management, form customization, process specification, service level and so on all become the basis for consumers to judge whether a store really has the brand advantage, and directly affect the consumers' trust in the brand store. As a result, standardized services will become the core competitiveness of franchise stores.

The next decade will be a decade of great consolidation and development of the cloth industry. Bedding, as the leader in the home textile industry, has already given us a good role model. The road to branding the cloth industry is just around the corner.