Uniqlo Teams Up with Dakota Fanning and Tom Odell to Present the Latest Spring Collection

January 15th, 2014, New York, USA - UNIQLO, a well-known international casual wear brand, recently announced the launch of "New Generation" movie actress Dakota Fanning and British creative singer Tom Odell as spokespersons for the new 2014 Spring campaign.

UNIQLO selects soft and comfortable fabrics for the Spring 2014 collection of apparel, and adopts a sophisticated design to meet the daily needs of wearers, interpreting the philosophy of “being fit for life”. This season, the high-grade long-staple cotton SUPIMA COTTON series of natural high-grade fabric LINEN series and the output of which is less than 1% of the total cotton output of the world are perfect both functional and elegant fashion style. In addition, UNIQLO [UNIQLO] Spring also boasts an innovative AIRism series, casual POLO series and the highly acclaimed JEANS series. This season UNIQLO [UNIQLO] adopts a classic nostalgic indigo, bringing the intense saturated color into the designs of the JEANS series and the LINEN series, exuding an irresistible fashion charm.

Larry Meyer, chief executive officer of Uniqlo USA and fast-selling group of Fast Retailing Group, said: “We are very honored to invite these promising young artists to serve as UNIQLO advertising spokespersons and to work together to promote the Spring 2014 series of products. At the same time, we are very pleased that Dakota and Tom will present the infinite charm of UNIQLO's latest product line to consumers around the world."

The “New Generation” movie star Dakota Fanning, who was just 19 but has starred in more than 25 films, including many classics, “I am Sam”, “Anger Rescue”, “World Wars,” “Twilight” , The Secret Life of the Bee and the Escape Band, and she is also the youngest person to be nominated by the American Actors Guild Awards. Last year, Dakota was also appointed Ambassador of the UN's Ending Hunger Friendship Ambassador.

British singer Tom Odell, 22, was the winner of the 2013 Brits Awards Critics' Choice Award. His personal debut album "Long Way Down" immediately after the release of the British album list and won the top ten on the European album chart. In the past year, his footprints have spread all over the world in the United States, Australia, and other places. His album sales have exceeded one million. Not long ago, he also received two Brit Awards for the All England Music Awards, the Best Male Singer Award and the Best New Artist Award (information from the end of January 10). At present, Tom and Billy Joel, a well-known Grammy-awarded musician, held a concert tour in the United States and will embark on the largest tour of Britain and Europe since his career.

With immediate effect, the UNIQLO store and official online flagship store will launch new 2014 spring collections.

brand introduction:

UNIQLO [UNIQLO] is the core brand of FAST RETAILING Group, which ranks in the top spot in the global apparel retail industry. The brand adheres to the concept of “clothing is a supporting role and the talented person who dresses is the protagonist” and is committed to modern, simple and natural. , high-quality and easy-to-make products are available to consumers all over the world. The "Wild" concept that it advocates sweeping the international fashion world has been widely recognized by many loyal consumers.

UNIQLO has now opened more than 1,200 stores in Japan, China (including Hong Kong and Taiwan), the United States, the United Kingdom, France, Russia, South Korea, Singapore, Malaysia, Thailand and the Philippines as the global business of the brand advances. The total number of stores in China (including Hong Kong and Taiwan) is also close to 300.