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In 2010, Shulang launched a new brand with a fresh identity, introducing three distinct theme series: "Elves Under the Night," "Green Years," and "Retro Fantasy." These collections aimed to redefine the image of a vibrant, youthful brand, offering a departure from the traditional elegant style. The "Elves Under the Night" series featured a dominant palette of black and purple, complemented by accents of green, dark blue, orange, and coffee tones. This color combination created a dynamic and mysterious atmosphere, evoking the enchantment of an elf's world under the night sky. The design concept perfectly captured the essence of a passionate lifestyle, blending vivid imagery with a sense of wonder. Each piece was crafted to reflect a colorful, imaginative life, making the wearer stand out with a unique and stylish presence. The collection not only showcased artistic vision but also resonated with those who appreciate both beauty and storytelling in fashion. Through its creative use of color and theme, "Elves Under the Night" became a standout expression of modern youth culture, blending fantasy with real-life inspiration.
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