Chinese local fashion brand will enter the All-Star era

The film *“Founding of the Party”* has captured widespread popularity and celebrity appeal, with its success inspiring a new wave of All-Star collaborations. It seems that even entertainment is now entering an All-Star era, much like the NBA. The All-Star phenomenon has brought significant social and economic benefits, creating a powerful trend. Chen Dapeng, Executive Vice President of the China National Garment Association, made an insightful analogy: “Just like the movie *‘Founding of the Republic’*, which featured an All-Star cast, I hope that through our efforts in the future, the entire industry chain will be elevated, with many brands becoming stars at once, and a few even reaching global recognition.” This was expressed a few days ago during the launch ceremony of the *“Jack Seventh China Apparel Brand Annual Prize”* and the *“New Forum on the Development Factors of Chinese Apparel Brands”* held in Shishi, Fujian. These events highlighted the aspirations of China’s apparel industry to strengthen national brand power. During the *Twelfth Five-Year Plan* period, after thorough market research, Chen Dapeng emphasized that science and technology and cultural creativity will be the core strategies for the future development of Chinese apparel brands. These two elements are expected to remain key directions for the *“Thirteenth Five-Year Plan”* as well. The China Garment Association’s participation in the *“Jack Seventh China Apparel Brand Annual Awards”* ceremony reflects the growing importance of cultural creativity in measuring brand value. While not every business star can become a household name, companies must strive to stand out and secure their place in the industry’s All-Star lineup. According to Chen Dapeng, brand building is essential. He views a brand as a reflection of the industry’s development level, maturity, competitiveness, and voice. “Science and technology drive the industry forward, while cultural creativity adds value and innovation. The gap between domestic and international brands lies largely in cultural creativity. It’s not just about storytelling or surface-level branding—it's about deeply understanding consumer lifestyles and adapting to evolving needs. Cultural creativity should run through the entire brand system, not just be added on top.” Chen also stressed that while technology is easy to learn, culture and innovation systems are far more challenging. He pointed out that China’s fashion industry is still in an early stage in terms of trends, design, and brand connotation. To create a unique, irreplaceable brand, the focus must shift toward soft power and cultural innovation. In addition, Chen emphasized the role of technological advancement in building an excellent industrial chain. The garment industry is not only a traditional sector but also one that intersects with fashion, culture, and high-tech applications. Technology plays a crucial role in supporting and promoting cultural creation. Equipping the industry with advanced sewing machines can revolutionize production efficiency, energy saving, environmental protection, and brand development. Guo Weixing, General Manager of New Jack Sewing Machine Co., Ltd., highlighted the importance of information technology in building a strong supply chain. He shared examples of how Jack’s supplier management systems have improved communication, reduced costs, and enhanced collaboration. He also cited Toyota’s approach, where suppliers are ranked first, emphasizing their critical role in providing high-tech, efficient, and cost-effective solutions. From a small family workshop to a global enterprise, Jack’s success is rooted in its strong supply chain, which delivers low costs, high quality, and economies of scale. Guo proudly showcased the benefits of this model, proving that building an All-Star industry chain is not just a dream—it’s achievable with the right strategy and cooperation. Ultimately, becoming a star requires not only personal effort but also mutual support. As the red carpet shines, it’s time to walk together, lift each other up, and build a stronger, more innovative future for the Chinese apparel industry.

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