Chinese local fashion brand will enter the All-Star era

The film *“Founding of the Party”* has gained immense popularity and celebrity recognition, with a commitment to continuing the All-Star team. It's unclear when entertainment began following the NBA into the All-Star era, but it's clear that the All-Star trend is now bringing significant social and economic benefits. Chen Dapeng, Executive Vice President of the China National Garment Association, made an interesting analogy: “Just like the movie *‘Founding of the Republic’* All-Star cast, we hope that through our efforts, the entire industry chain will be promoted, and many brands can become stars at the same time. Some may even rise to global fame.” This was expressed during the launch ceremony of the *“Jack Seventh China Apparel Brand Annual Prize”* and the *“New Forum on the Development Factors of Chinese Apparel Brands”* held in Shishi, Fujian. It reflects the aspirations of China’s apparel industry on how to strengthen national brand power. During the “Twelfth Five-Year Plan” period, after extensive market research and careful consideration, Chen Dapeng emphasized that science and technology and cultural creativity would be key driving forces for the future of China’s apparel industry, especially for the “Thirteenth Five-Year Plan.” The China Garment Association participated in the launch of the Jack Seventh Apparel Brand Awards, highlighting the importance of cultural creativity in measurement. Not every business star can occupy the protagonist role, but companies must strive to become celebrities and secure their place in the All-Star lineup of the industry chain. According to Chen Dapeng, brand building is crucial. In his view, a brand represents the level of industrial development, maturity, competitiveness, and voice. “Science and technology and cultural creativity are the fundamental drivers of brand building,” he said. “Cultural creativity adds value and innovation, and the gap between domestic and international brands lies in this area.” He stressed that cultural creativity runs through the entire brand system, not just a simple story or superficial branding. It requires deep understanding of consumer lifestyles, adaptation to changing consumption structures, and meeting diverse cultural aesthetics. “Learning technology is easy, culture is not, and building an innovation system is even harder,” Chen said. He pointed out that China is still in the early stages of brand development in terms of trends, design, and connotation. To stand out, a brand needs a unique cultural mark. While some domestic brands are trying to tell stories and build cultures, they still lack integration with their products. Chen believes that the core of future brand building is creating soft power, making cultural creativity even more pressing and challenging. Technology also plays a vital role in building an excellent industrial chain. As Chen noted, the garment industry is not only a traditional industry related to people’s livelihood but also one intertwined with fashion, cultural creativity, and high-tech applications. Science and technology supports and promotes cultural creation. Equipping the industry with advanced sewing machines can revolutionize production efficiency, energy conservation, and environmental protection, enhancing brand and technological contributions. Guo Weixing, General Manager of New Jack Sewing Machine Co., Ltd., emphasized the importance of information technology in building an excellent industrial chain. He cited Jack’s experience with supply chain systems, which enable real-time communication, reduce costs, and improve collaboration. For example, a single cloth dressing machine can replace 12–16 workers, significantly boosting productivity. He also referenced Toyota’s supplier-centric approach, where suppliers are ranked first, as they provide high-tech, efficient, and cost-effective solutions. This model helped Jack grow from a small workshop into a global enterprise. Guo proudly highlighted the business benefits of an outstanding supply chain. In the end, it’s clear that building an All-Star industry chain isn’t just a dream—it’s achievable. To shine as a star, you need to push yourself and help others along the way. Walking the red carpet together with a smile is the goal.

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