“When Fashion Meets Art” LILANZ x Van Gogh Alive Concept of Cooperation Series Fashion Presentation

At 8pm on June 25th, 2015, at the Taiping Lake Park in Xintiandi, Shanghai, LILANZ Lilang, a well-known men's wear brand, joined hands with the "immortal Van Gogh" to bring a beautiful, cross-border fashion show.

Chen Daoming

Zhang Danfeng

Over 300 distinguished guests such as Mr. Chen Daoming, a famous performing artist, Zhang Danfeng, a popular student and a supermodel, were invited to attend. At the event, Li Lang adopted high-tech visual means to not only let the guests enjoy the paintings of Van Gogh paintings, but also 50 sets of brand-new fashion works, using 3D multi-screen giant images, using real and false visual switching effects. Bringing visitors unprecedented shock. " LILANZ x Van Gogh Alive " is not only the first fusion of world art treasures with oriental fashion. At the same time, Van Gogh's "Colorful Passion" and Lilang's "Simple and Simple" have collided with a new "cross of art and fashion". World America."  

Pay tribute to art and pay tribute to Van Gogh

• • William Vincent van Gogh - a gifted painter and, famously, with the hands of the brush depicts the gorgeous but short life. This talented artist who has attracted the eyes of the world with bright and vivid colors, each piece left behind brings viewers a “full of hope for tomorrow” . Most of his color ideas are used to express his love for characters and nature, and his pleasure in the process of expression .

Coincides with the 125 anniversary of his death this year, at this particular moment, Lee Lang was invited to "immortal Van Gogh," the organizers, as the world's first and only cooperative partner apparel, both the name of fashion, in order to break the traditional way, the Vatican High art once again brings people's lives. It is hoped that this cooperation will aim to infect Van Gogh's outstanding influence in arts and spread it to more levels. When talking about bilateral cooperation, Wang Liang Xing Lang, President Lee said: We were moved by the passion of Van Gogh's life, he is not only an artist, but a person will be touched by the narrator. He is a pioneer of expressionism, and he has significant implications for his posterity. His spirit of eternal pursuit of art coincides with the continuous trial of new techniques and Li Lang's development path in the past 30 years, and this point is very important for the development of any enterprise. As far as the art itself is concerned, the impact on clothing is undoubtedly profound. From the evolution of the history of clothing, it is not difficult to see the traces of artistic thought. Every advancement of art goes hand in hand with the advancing of garments. Art makes sublimation of clothing brands, and the ultimate goal of fashion is art. Of course, this is also the reason Lilang has always insisted on "art" for many years. Although this cooperation is a brand-new attempt across the century and across regions, many challenges will be faced in the middle. Fortunately, both of us start from the “heart” and rely on “beautiful life” to finally achieve a perfect cooperation.  

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