Beijing Tiancai acquired children's wear Yulu acquisition amount of about 10 million yuan

Yesterday, Beijing's largest professional development in the textile industry took a major step forward as Beijing Tiancai Textile and Garment Co., Ltd. announced in the capital that it had signed an agreement with Yu Lu, a well-known children's clothing brand. Through this deal, Beijing Tiancai officially acquired the Yu Lu brand along with all its existing market resources. This marks the first time a Beijing-based Mabul textile enterprise has initiated such a strategic acquisition in recent years. According to Liu Renhui, Chairman of Beijing Tiancai, the acquisition represents a significant move for the company into the non-colored cotton market. Although the exact financial details of the transaction were not disclosed, sources close to the matter revealed that the deal is estimated to be worth nearly 10 million yuan. Yu Lu, which has been in operation for over a decade, has built a strong reputation in the children's fashion sector. The brand reported annual sales of around 40 million yuan, making it a valuable asset in the competitive market. With this acquisition, Beijing Tiancai aims to expand its product portfolio and strengthen its position in the growing children's clothing segment. The move also signals a broader trend in the textile industry, where established brands are increasingly looking to consolidate their presence through strategic acquisitions. For Beijing Tiancai, this partnership with Yu Lu could open new opportunities and enhance its long-term growth strategy.

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