Beijing Tiancai acquired children's wear Yulu acquisition amount of about 10 million yuan

Yesterday, Beijing's largest professional development in the textile industry took a significant step forward as Beijing Tiancai Textile and Garment Co., Ltd. announced in the capital that it had signed an agreement with Yu Lu, a well-known children's clothing brand. Through this deal, Beijing Tiancai officially acquired the Yu Lu brand along with all its market assets and resources. This marks the first time that a Beijing-based textile enterprise has initiated such a large-scale acquisition in recent years. According to Liu Renhui, Chairman of Beijing Tiancai, the acquisition represents a strategic move into the non-colored cotton market, signaling a new phase of growth for the company. Although the exact financial details of the transaction were not disclosed, sources close to the matter revealed that the deal is estimated to be worth nearly 10 million yuan. Yu Lu, which has been in operation for over a decade, has built a solid reputation in the children's fashion sector. The brand reported annual sales of approximately 40 million yuan, making it a valuable asset in the competitive retail landscape. With this acquisition, Beijing Tiancai aims to strengthen its market position and expand its product portfolio, particularly in the growing children's clothing segment. This move reflects the evolving trends in the textile industry, where consolidation and brand acquisition are becoming key strategies for long-term success. As the market becomes more competitive, companies like Beijing Tiancai are looking for innovative ways to stay ahead, and this acquisition is a clear indication of their ambitions.

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